Web Manager

G.Network Communications; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

G.Network Communications is seeking a Digital Marketing & Web Growth Lead to build a growth platform across all owned digital channels. You will own the web experience, optimize customer journeys, and drive online orders and account activity.

You will manage CMS content, collaborate with agencies and developers, and govern CRM marketing automation with Salesforce Marketing Cloud Next, while leveraging GA4 insights to improve performance.

Qualifications

• Hands-on experience in a fast-paced scale-up.
• Experience in digital marketing in an agency or client-side role.
• Combination of website experience and marketing knowledge.
• Experience managing content through a CMS and coordinating with agencies and developers.

Responsibilities

• Own the web channel and deliver excellent customer journeys for online orders and account details.
• Lead website improvements and coordinate campaigns with the campaign team.
• Collaborate with our digital agency and internal developers to scope and deliver CMS/website changes.
• Report on changes and show ongoing improvements in website KPIs.
• Govern CRM and marketing automation (Salesforce Marketing Cloud Next) campaigns, journeys and reporting.

Skills

Digital marketing

SEO/analytics

UX/UI

Web technologies

CMS experience

Education

Degree in digital/media/IT

Tools

Kontent.ai

Salesforce Marketing Cloud Next

Google Analytics 4

Job description

About the Company

G.Network is transforming London’s connectivity by delivering world-class, full fibre broadband direct to homes and businesses. As a 100% full fibre provider, we’re rolling out Fibre to the Premises (FTTP) across central London. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive. We’re a values-led organisation, and our culture is built around four key principles:

• Fair – We treat everyone with respect, create equal opportunities, and always strive to do the right thing.
• Excellence – We take pride in our work and aim to deliver the highest standards in everything we do.
• Resilience – We stay focused and adaptable, even when things get tough, supporting each other to overcome challenges.
• Fast – We move at pace, make smart decisions quickly, and act with purpose to deliver for our customers.

About the Role

We are looking to drive growth through our owned digital channels. To do this we need to maximise the web as a channel for new business acquisition and retention, supported by well-managed social media and customer communications. This means creating an ongoing backlog of tactical and strategic improvements to web functionality and messaging, and building the structure, prioritisation and reporting to deliver them. This is not simply a website management role. It is about creating a digital growth platform that improves customer acquisition, engagement and brand perception across all owned digital channels.

Responsibilities

• Own this channel and create a web platform that delivers excellent customer journeys, whereby customers can find the information they need, complete online orders with ease and review details within my account.
• Own the website improvements and coordinate campaign launches through the campaign team, leading the execution of these through the web.
• Work with our digital agency partner and our internal developers to scope, prioritise and deliver improvements to the website.
• Report on these changes and evidence ongoing improvements in the website KPIs.
• Own the organisation and governance of our CRM and marketing automation platform, Salesforce Marketing Cloud Next, ensuring campaigns, journeys and reporting are structured, scalable and well documented.
• Use understanding of the digital landscape to deliver a growth strategy whilst owning day to day performance of the website.
• Front-end CMS – Kontent.ai. Own the platform, with a deep understanding of how it is used across the site and what can be delivered through the CMS versus development work.
• Back end – Salesforce. Understand how web journeys, orders and customer data integrate with the Salesforce back end, working with internal technical teams on requirements and change.
• CRM and marketing automation – Salesforce Marketing Cloud Next. Own the organisation, governance and campaign execution standards within the platform.
• Analytics – Google Analytics 4 (GA4). Own digital measurement, tagging and reporting for the web channel.

Qualifications

• Hands-on experience working in a dynamic, fast-paced scale-up environment.
• Experience in digital marketing role within an agency or client-side.
• This role will need a combination of website experience and marketing knowledge.
• Hands-on experience managing content through a CMS platform, and confidence working with an agency and developers to scope changes beyond the CMS.
• Strong digital analytics capability and experience in using website marketing tools such as Google Analytics 4.
• Experience owning or administering a CRM or marketing automation platform, including campaign setup, reporting and platform governance.
• Experience planning, publishing and reporting on organic social media activity for a brand.
• Good understanding of interpreting digital data for the benefit of optimisation.
• Knowledge of existing and emerging digital marketing trends, optimisation techniques and social media platforms.
• Excellent creative writing and verbal communication skills.
• Experience of, or ambition to manage a team.
• Excellent interpersonal skills, with the ability to communicate confidently and professionally, managing and leveraging senior-level relationships.
• Comfortable in a fast-paced and ever-changing environment with a ‘start-up’ mindset.

Required Skills

• Direct experience of Kontent.ai or another headless / API-first CMS.
• Direct experience of Salesforce Marketing Cloud (ideally Marketing Cloud Next) and an understanding of Salesforce as a back-end platform.
• Strong technical expertise in web technologies and CMS platforms and web hosting/security.
• Experience in UX/UI design, accessibility standards (WCAG), and optimizing websites for performance, mobile, and user experience.
• Proven ability to manage SEO and analytics, using tools like Google Analytics 4, SEMrush, or Hotjar to drive traffic and engagement.
• Project and content management skills, including website redesigns, content strategy, and collaboration with cross-functional teams.
• Relevant qualifications and certifications, such as degrees in digital/media/IT fields and credentials in SEO, analytics, UX, or project management.

Preferred Skills

• Experience in a similar role within a fast-paced environment.
• Ability to work collaboratively with cross-functional teams.
• Strong problem-solving skills and attention to detail.

Pay range and compensation package

[Pay range or salary or compensation]

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and strive to create an environment where everyone feels valued and respected.