Digital Experience Lead: Website Strategy & Growth

Colt Technology Services; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Colt Technology Services is seeking a Digital Manager to lead, manage and optimise Colt's digital estate. This high-impact role sits at the heart of Colt's brand and online presence, delivering a seamless, engaging and discoverable experience that supports our business goals.

You will own the website strategy end-to-end, collaborate with Brand, Content, Design and Digital teams, drive performance, UX and governance, and report KPI progress including traffic, engagement and conversion.

Qualifications

• Hands-on experience with Webflow and/or Framer as primary technical owner of Colt's websites.
• Strong user-centred design principles and UX best practices, with Figma experience.
• Proven knowledge of website performance optimisation (Lighthouse, Core Web Vitals).
• Experience governance including tag management, cookie consent platforms and WCAG accessibility.

Responsibilities

• Own Colt's websites and digital properties, including content, functionality, UX and roadmap planning.
• Manage CMS updates, page creation and publishing schedules.
• Monitor and optimise website performance (speed, uptime, SEO, engagement, conversions).
• Identify opportunities to improve user journeys and discoverability across digital estate.
• Collaborate with brand designers, content specialists and agency partners on features and enhancements.
• Manage web technology platforms, budgets, tools and vendor relationships.
• Define, track and report KPIs: traffic, engagement, journeys, conversion metrics.
• Translate business needs into a clear website development roadmap.

Skills

Webflow

Framer

UX design

Web performance

Governance

Tag management

Accessibility WCAG

AI workflows

Marketing automation

Analytics

Tools

Google Analytics

PostHog

Job description

Colt Technology Services is seeking a Digital Manager to lead, manage and optimise Colt's digital estate. This high-impact role sits at the heart of Colt's brand and online presence, delivering a seamless, engaging and discoverable experience that supports our business goals.

You will own the website strategy end-to-end, collaborate with Brand, Content, Design and Digital teams, drive performance, UX and governance, and report KPI progress including traffic, engagement and conversion.