Digital Manager

Colt Technology Services Group Ltd.; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Colt Technology Services Group Ltd. is seeking a Digital Manager to lead Colt's digital estate end-to-end. You will own the website strategy, oversee CMS updates, and collaborate across Brand, Content, Design and Digital to deliver measurable business value.

Responsibilities include optimizing performance, improving user journeys, managing budgets and vendor relationships, and reporting KPIs. A strong background in Webflow/Framer, UX, SEO and analytics is essential.

Qualifications

• Hands-on experience with Webflow and/or Framer is essential.
• Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
• Proven knowledge of website performance optimisation, including Google Lighthouse, Core Web Vitals, image optimisation.
• Experience defining and delivering website strategies that improve user journeys, content discoverability, navigation and conversion performance.
• Content Architecture: ability to create scalable content structures, information architecture standards and governance models that support growth.
• Optimisation & Personalisation: experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
• AI & Marketing Workflows: strong understanding of emerging AI-powered and agentic workflows, marketing automation ecosystems.
• Discoverability & Search Optimisation: SEO, AEO & GEO Leadership; Content Optimisation; Structured Content & AI Search.
• Analytics, Reporting & Insights: Google Analytics and PostHog; KPI definition and stakeholder reporting.

Responsibilities

• Owning Colt's website strategy end-to-end, shaping performance, user experience and future direction.
• Managing CMS updates, page creation and content publishing schedules.
• Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
• Identifying opportunities to improve user journeys, discoverability and overall digital experience.
• Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
• Managing web technology platforms, budgets, tools and vendor relationships.
• Defining, tracking and reporting KPIs including traffic, engagement, customer journeys and conversion metrics.
• Translating business and stakeholder needs into a clear website development roadmap.

Skills

Webflow

Framer

Figma

UX Principles

Google Lighthouse

Core Web Vitals

Image Optimisation

Digital Strategy

Content Architecture

Optimisation

Personalisation

AI Workflows

SEO

AEO

GEO

Structured Content

AI Search

Google Analytics

PostHog

Tools

Webflow and/or Framer

Google Lighthouse

Core Web Vitals

Job description

Select how often (in days) to receive an alert:

Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity hasopened upwithin our Brand & Content team for aDigital Manager to lead, manage and optimise Colt's digital estate.

This is a high-impact role at the heart of Colt's digital presence. You'll be responsible for delivering a seamless, engaging and discoverable online experience that supports our brand and business goals.

What you will do

You'llown Colt's websitestrategyend-to-end, shaping performance, userexperienceand future direction. Working closely with colleagues across Brand, Content, Design and Digital,you'llensure our digital platforms continue to evolve and deliver measurable business value.

Key responsibilities include:

• Owning Colt's websites and associated digital properties, including content, functionality, UX, performance and roadmap planning.
• Managing CMS updates, page creation and content publishing schedules.
• Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
• Identifying opportunities to improve user journeys, discoverability and overall digital experience.
• Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
• Managing web technology platforms, budgets, tools and vendor relationships.
• Defining, tracking and reporting key performance indicators including traffic, engagement, customer journeys and conversion metrics.
• Translating business and stakeholder needs into a clear website development roadmap.

What we're looking for

Technical Skills & Experience

• Web Platforms:Hands-on experience withWebflowand/or Framer is essential. As the primary technical owner of Colt's websites, you'll be confident designing, building and deploying new components independently.
• Design & UX: Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
• Technical Performance:Proven knowledge of website performance optimisation, includingGoogle Lighthouse, Core Web Vitals, image optimisation.
• Digital Experience Strategy:Experience defining and delivering website strategies that improve user journeys, content discoverability,navigationand conversion performance.
• Content Architecture: Ability to create scalable content structures, information architecture standards and governance models that support growth.
• Optimisation & Personalisation: Experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
• AI & Marketing Workflows:Strong understanding of emergingAI-powered and agentic workflows, marketing automation ecosystems.

Discoverability & Search Optimisation

• SEO, AEO & GEO Leadership:Deep understanding of the evolving search landscape, includingSearch Engine Optimisation (SEO), Answer Engine Optimisation (AEO)and Generative Engine Optimisation (GEO).
• Content Optimisation: Ability to work with both technical and non-technical stakeholders to create structured, discoverable content.
• Structured Content & AI Search: Experience developing content strategies that improve brand visibility across traditional search, AI-powered search experiences and answer engines through discoverability.

Analytics, Reporting & Insights

• Digital Analytics:Strong experience usingGoogle Analytics and/orPostHog to monitor website performance.
• Performance Measurement:Ability to define KPIs, analyse trends andidentifyopportunities for improvement across traffic, engagement,discoverabilityand conversion metrics.
• Stakeholder Reporting:Confident presenting performance insights and recommendations to a range of stakeholders, translating complex data into clear actions and business outcomes.