Digital Experience Lead

Colt Technology Services Group Ltd.; Greater London; On-site; GBP 65,000 - 95,000; Full time

Job summary

Colt Technology Services Group Ltd. is seeking a Digital Manager to lead Colt's digital estate end-to-end. You will own the website strategy, oversee CMS updates, and collaborate across Brand, Content, Design and Digital to deliver measurable business value.

Responsibilities include optimizing performance, improving user journeys, managing budgets and vendor relationships, and reporting KPIs. A strong background in Webflow/Framer, UX, SEO and analytics is essential.

Qualifications

• Hands-on experience with Webflow and/or Framer is essential.
• Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
• Proven knowledge of website performance optimisation, including Google Lighthouse, Core Web Vitals, image optimisation.
• Experience defining and delivering website strategies that improve user journeys, content discoverability, navigation and conversion performance.
• Content Architecture: ability to create scalable content structures, information architecture standards and governance models that support growth.
• Optimisation & Personalisation: experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
• AI & Marketing Workflows: strong understanding of emerging AI-powered and agentic workflows, marketing automation ecosystems.
• Discoverability & Search Optimisation: SEO, AEO & GEO Leadership; Content Optimisation; Structured Content & AI Search.
• Analytics, Reporting & Insights: Google Analytics and PostHog; KPI definition and stakeholder reporting.

Responsibilities

• Owning Colt's website strategy end-to-end, shaping performance, user experience and future direction.
• Managing CMS updates, page creation and content publishing schedules.
• Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
• Identifying opportunities to improve user journeys, discoverability and overall digital experience.
• Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
• Managing web technology platforms, budgets, tools and vendor relationships.
• Defining, tracking and reporting KPIs including traffic, engagement, customer journeys and conversion metrics.
• Translating business and stakeholder needs into a clear website development roadmap.

Skills

Webflow

Framer

Figma

UX Principles

Google Lighthouse

Core Web Vitals

Image Optimisation

Digital Strategy

Content Architecture

Optimisation

Personalisation

AI Workflows

SEO

AEO

GEO

Structured Content

AI Search

Google Analytics

PostHog

Tools

Webflow and/or Framer

Google Lighthouse

Core Web Vitals

Job description

Colt Technology Services Group Ltd. is seeking a Digital Manager to lead Colt's digital estate end-to-end. You will own the website strategy, oversee CMS updates, and collaborate across Brand, Content, Design and Digital to deliver measurable business value.

Responsibilities include optimizing performance, improving user journeys, managing budgets and vendor relationships, and reporting KPIs. A strong background in Webflow/Framer, UX, SEO and analytics is essential.