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Digital Growth Manager

Goodrays

London

On-site

GBP 30,000 - 50,000

Full time

6 days ago

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Job summary

An innovative company is seeking a Digital Growth Manager to lead their online growth strategy. This role involves overseeing digital channels, managing SEO, CRM, and paid media. The ideal candidate will have a strong background in digital media strategies and experience with Shopify. Join a fast-growing team that values creativity and efficiency, and make a significant impact on the company's journey towards redefining the wellness product market. If you're passionate about driving digital growth and enhancing customer experiences, this is the perfect opportunity for you.

Benefits

Flexible working location and hours

25 days holiday per year

Office closure over Christmas

Ability to work abroad for 2 weeks per year

Wellbeing perks and benefits

Qualifications

Strong knowledge of digital media strategies and tactics.
Experience managing and optimizing Shopify.
Experience with growing email subscriptions and managing CRM tools.

Responsibilities

Ownership of D2C channel, managing UX, UI, SEO, and customer journey.
Managing CRM and automated email flows for customer retention.
Driving growth through online advertising and partnership marketing.

Skills

Digital Media Strategies

Shopify Management

SEO Management

Email Marketing

Paid Ads Management

Content Creation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Shopify

Klaviyo

Vision: To help busy minds find calm and clarity

Mission: We design and deliver the most exciting, effective and accessible CBD products to people who want to improve their wellbeing.

Our core values: Kindness, Hustle, Quality

With a decade in the CBD industry, we are Europe’s fastest growing CBD brand and one of the fastest growing soft drinks brands. All our products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates.

Our Goals

To redefine the category by creating the most innovative, effective, great-tasting and beautiful wellbeing products on the market.
To deliver our best-in-class products to health conscious customers at rapid pace and scale.
To understand, educate and inspire our community better than anyone else.
To build an efficient, category- fast-growing business with a positive impact on our people, our planet and our consumers

The Role

We are looking for a Digital Growth Manager to drive forward our digital channels, taking full responsibility for all online growth metrics. This role is responsible for setting, managing and executing our digital growth strategy across both social and web channels, whilst also owning the day-to-day management of our SEO, subscriptions, CRM and all paid media from ideation to execution, with support from third-party freelancers and agencies where appropriate.

This is a hugely important role to help lead us on the next stage of the Goodrays journey and will be reporting directly to our Head of Marketing.

Your Responsibilities

Ownership of our D2C channel (Shopify) responsible for UX, UI, SEO rankings, customer journey, paid media and online P&L
Managing our CRM and automated email flows, delivering surprise and delight experiences to drive customer retention and value
Managing and supporting external digital agencies and working closely with internal design team to ensure the brand comes to life digitally and drives

effective traffic amongst our core consumer

Managing our content creation and distribution process and paid media spend for our digital channels.
Driving growth through online advertising and partnership marketing.

Your Objectives

Drive growth of our D2C channel
Drive profitability and efficiency of our D2C channel
Drive online traffic and branded search
Day to day management of all paid channels and digital agencies, including reporting, strategy and content creation

Competencies and Strengths

Strong knowledge of digital media strategies and tactics
Experience managing and optimising Shopify
Strong SEO and website management experience
Experience with growing email subscriptions and managing CRM tools (ideally Klaviyo)
Strong paid ads management and creative production experience
Proactive mindset and strong desire to learn/improve
Friendly, positive and resilient mindset

Package

Ability to work abroad for 2 weeks per year
25 days holiday per year (excluding bank holidays)
Office closure over Christmas + early finish on Fridays
Flexible working location and hours
Wellbeing perks and benefits
Competitive compensation package

Seniority level

Seniority level
Entry level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Food and Beverage Services

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London, England, United Kingdom 2 days ago