Digital Growth Manager

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative and fast-growing company seeks a Digital Growth Manager to spearhead online growth initiatives. This role involves managing digital channels, including SEO, CRM, and paid media, to enhance customer engagement and retention. With a focus on driving profitability and efficiency, you'll collaborate with external agencies and internal teams to ensure a seamless digital experience. Join a passionate team dedicated to improving wellbeing through quality products and enjoy perks like remote work opportunities and generous holiday allowances. This is your chance to make a significant impact in a vibrant industry.

Benefits

Ability to work abroad for 2 weeks per year

25 days holiday per year

Office closure over Christmas

Early finish on Fridays

Qualifications

• Strong knowledge of digital strategies and tactics.
• Experience managing and optimizing Shopify.

Responsibilities

• Ownership of D2C channel including UX, UI, SEO rankings.
• Managing CRM and automated email flows for customer retention.

Skills

Digital Media Strategies

Shopify Management

SEO Optimization

CRM Tools Management

Paid Ads Management

Tools

Shopify

Klaviyo

Job description

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Vision: To help busy minds find calm and clarity

Mission: We design and deliver the most exciting, effective and accessible CBD products to people who want to improve their wellbeing.

Our core values: Kindness, Hustle, Quality

With a decade in the CBD industry, we are Europe’s fastest growing CBD brand and one of the fastest growing soft drinks brands. All our products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates.

Our Goals

• To redefine the category by creating the most innovative, effective, great-tasting and beautiful wellbeing products on the market.
• To deliver our best-in-class products to health conscious customers at rapid pace and scale.
• To understand, educate and inspire our community better than anyone else.
• To build an efficient, category- fast-growing business with a positive impact on our people, our planet and our consumers

The Role

We are looking for a Digital Growth Manager to drive forward our digital channels, taking full responsibility for all online growth metrics. This role is responsible for setting, managing and executing our digital growth strategy across both social and web channels, whilst also owning the day-to-day management of our SEO, subscriptions, CRM and all paid media from ideation to execution, with support from third-party freelancers and agencies where appropriate.

This is a hugely important role to help lead us on the next stage of the Goodrays journey and will be reporting directly to our Head of Marketing.

Your Responsibilities

• Ownership of our D2C channel (Shopify) responsible for UX, UI, SEO rankings, customer journey, paid media and online P&L
• Managing our CRM and automated email flows, delivering surprise and delight experiences to drive customer retention and value
• Managing and supporting external digital agencies and working closely with internal design team to ensure the brand comes to life digitally and drives

effective traffic amongst our core consumer

• Managing our content creation and distribution process and paid media spend for our digital channels.
• Driving growth through online advertising and partnership marketing.

Your Objectives

• Drive growth of our D2C channel
• Drive profitability and efficiency of our D2C channel
• Drive online traffic and branded search
• Day to day management of all paid channels and digital agencies, including reporting, strategy and content creation

Competencies and Strengths

• Strong knowledge of digital media strategies and tactics
• Experience managing and optimising Shopify
• Strong SEO and website management experience
• Experience with growing email subscriptions and managing CRM tools (ideally Klaviyo)
• Strong paid ads management and creative production experience
• Proactive mindset and strong desire to learn/improve
• Friendly, positive and resilient mindset

Package

• Ability to work abroad for 2 weeks per year
• 25 days holiday per year (excluding bank holidays)
• Office closure over Christmas + early finish on Fridays