Senior Digital Growth Manager (13m FTC Mat Cover)

CIPHR Limited.; London; Hybrid; GBP 58,000 - 68,000; Full time

Job summary

An established industry player is seeking a Senior Digital Growth Manager to drive eCommerce success. In this dynamic role, you'll oversee key performance indicators across online channels, implement effective marketing strategies, and manage third-party relationships to enhance customer engagement. With a strong focus on data analysis and team collaboration, you'll play a pivotal role in shaping the digital landscape of a beloved chocolate brand. Join a vibrant team that values innovation and inclusivity while enjoying a competitive salary and an array of enticing benefits.

Benefits

Bonus

Pension

Life Cover

Chocolate Allowance

Chocolate Giveaways

Chocolate Discount

£100 Personal Incentive

Birthday Day Off

Qualifications

• 5+ years in digital performance and trade management.
• 2+ years CRM experience with email marketing platforms.
• Strong proficiency in MS Excel and analytical skills.

Responsibilities

• Manage online D2C channel performance and trading KPIs.
• Develop and implement eCRM roadmap for customer growth.
• Lead third-party agency relationships for performance marketing.

Skills

Digital Performance Management

CRM Experience

Analytical Skills

Communication Skills

Team Collaboration

Tools

MS Excel

PowerPoint

Email Marketing Platforms

Job description

We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.

We’re also proud of being one of the few bean-to-barchocolate makers in the world, where we control every step of our chocolate production.

Where you’ll be based
This role is based in Feltham, London (Hybrid Working: in the office 60% and WFH 40%). From the end of 2025, our Head Office will be based in Richmond upon Thames.

How you could help us to Enchant the World with Chocolate

In this dynamic role, for which we would like the contract to start on 4 th August 2025, you will be responsible for ensuring that key eCommerce KPIs are delivered across Lindt’s online D2C channels across traffic, conversion, order value & retention metrics. This is a multidisciplinary role that will implement, grow and manage our core online trading levers, including promotions, stock availability, CRM, Digital Marketing and new routes to market. To excel in this role, you will be commercially minded with practical experience in online D2C trading and Digital channel management.

You will own the traffic / transaction forecast as part of a multi-channel acquisition strategy, delivered in line with the omni-channel Retail marketing calendar. As a team leader, you will also support online merchandising, product performance, CRM, Loyalty and trend analysis. You will also be adept at managing and developing third party agency and affiliate relationships.

Key Responsibilities

Trading Performance

• Performance management of the online D2C channel (lindt.co.uk); ensuring that plans, digital activities, and processes are always aligned to deliver against in-year eCommerce trading KPIs
• Partner with the Merchandising Manager to optimise trade plans based on performance and coordinate the timely delivery of any necessary actions
• Regular reviews of trading performance - working with Digital, Retail, Marketing, Operations and digital suppliers to apply learnings to future plans

Customer Growth & eCRM Marketing

• Senior accountability for the Loyalty strategy and long-term plans that grow customer base, purchase frequency and customer lifetime value
• Partner with global and local Retail teams and digital agencies to develop and implement the eCRM roadmap, optimising how customer data is captured and utilised online & in stores

Channel Reach & Distribution

• Manage third party agency and supplier relationships to build and deliver performance marketing plans that deliver traffic and conversion growth; including but not limited to Google Shopping, PPC, Paid Social & affiliate marketing
• Support the Head of eCommerce on the development of new routes to market and strategic growth projects (i.e. Marketplaces, Social Commerce)
• Own the online D2C transaction forecast and providing frequent updates to the 3PL warehouse team to ensure fulfilment capacity is planned to meet demand
• This role includes line management responsibility, providing support, coaching and guidance to the eCommerce Executive and Loyalty & Email Marketing Manager

What experience you’ll bring

• 5+ years experience in digital performance and trade management environments
• 2+ years CRM experience working with email marketing platforms and/or marketing clouds
• Highly numerate and analytical, with strong proficiency in MS Excel and PowerPoint
• Great communication and team collaboration; there is a need to work across different levels of the organisation

How you will be rewarded financially

For the position of Senior Digital Growth Manager (13mth FTC) the salary range is £58,000 - £68,000 pro-rated. In addition, you will receive a benefits package including; bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!

Being yourself every day

We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You’ll notice this throughout the recruitment process; in our ‘dress for your day’ policy and through our proactive DE&I strategy.

Living our values everyday

At Lindt UK, our values guide us in everything we do. Being Passionately Lindt, Always Evolving, Building Real Relationships, Acting Responsibly and Making An Impact are an integral part of life here at Lindt.

What you can expect from us

In return for everything that you’ll bring, we can offer you an exciting role in a fast-growing organisation, where we’ll provide an environment where you will thrive, feel supported and fulfil your career aspirations, all while supporting your physical and mental wellbeing.