Digital Growth and Optimisation Lead

Workspace Group; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Workspace Group is seeking a Digital Growth and Optimisation Lead to own the digital acquisition and conversion strategy. You will drive website optimisation, SEO, paid media and use data-driven experimentation to uncover new opportunities and boost qualified enquiries.

You will build and prioritise a roadmap across CRO, SEO and GEO, collaborating with the content team to strengthen Workspace's AI search visibility. You'll lead a small team, turning insights into scalable tests and campaigns.

Responsibilities

• Own the digital acquisition and conversion strategy.
• Drive website optimisation, search performance and paid media.
• Use customer insight and experimentation to find opportunities and improve conversion.
• Build and prioritise a roadmap across CRO, SEO and GEO with the content team to improve visibility in AI search.
• Shape what happens after the relaunch and grow organic and owned channels.
• Lead a small team with the freedom to test ideas and scale what works.

Job description

The Vacancy

We’re looking for a Digital Growth and Optimisation Lead to take ownership of our digital acquisition and conversion strategy.

This role will drive website optimisation, search performance and paid media. You’ll use customer insight and experimentation to find new opportunities, bring in more qualified enquiries and improve conversion.

You’ll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to improve how Workspace appears in AI search.

An exciting new website launches in November, and you’ll shape what happens next. You’ll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to strengthen Workspace’s visibility in AI search.

You’ll be equally comfortable drilling into analytics, challenging agency recommendations and getting stakeholders behind your plans. You’ll connect website, media and sales data to make clear calls on where to invest and what to improve.

Beyond the relaunch, you’ll grow organic and owned channels, turn strong content into paid campaigns that reach new audiences, and put AI to practical use in analysis and optimisation. You’ll lead a small team with the freedom to test ideas and build on what works.

The Company

As a member of the Workspace family, you are part of a team responsible for the office space of 4,000 of the capital’s brightest businesses. We’re far more than a serviced office landlord – we offer an environment that puts community first.

Our vibrant internal culture empowers our employees to give exceptional customer service and thrive in their role. This has led to 91 percent of our employees saying they would recommend Workspace as a great place to work, 88 percent saying they are proud to work for the company, and 91 percent praising Workspace’s commitment to environment and social responsibility.

Our focus on our social and environmental responsibilities is a source of great pride, from our approach to property renovation to our Carbon Net Zero commitment and neighbourhood programmes.