Social Media Fundraising Executive

Human Appeal; Cheadle; On-site; GBP 32,000 - 52,000; Full time

Job summary

Human Appeal, a global humanitarian organisation, is seeking a Social Media Fundraising Executive to grow digital income from social channels. You will test new streams, manage influencer partnerships, and optimise campaigns to boost supporter acquisition and donations across diverse audiences.

Based in the UK, you will collaborate with the Communications (Digital) team, use AI tools for ideation and reporting, and ensure compliance with fundraising regulations and platform policies to support

Qualifications

• Degree-educated in Marketing, Advertising, Digital Marketing, Business or Communications or qualified by experience.
• Minimum of 3-4 years' experience in social media, influencer/affiliate marketing, partnerships or digital fundraising.
• Proven experience managing influencer, affiliate, creator or brand partnerships with income/monetisation elements.
• Experience planning and delivering social media events, challenges and competitions that drive income/donor data/growth.
• Experience testing new or emerging social platforms and formats with scale-up decisions.
• Interest in gaming/youth-culture platforms (Twitch, Discord, Roblox) and social commerce/live shopping formats.
• Experience using generative AI tools for creator discovery, vetting, content ideation and reporting.
• Experience proactive outreach to secure new brand partnerships (discounts, in-kind, cause-related offers).
• Experience growing donor data via social-led sign-ups, competitions or partnerships.
• Understanding of affiliate marketing structures, UTM tracking and attribution.

Responsibilities

• Identify, test and grow new social media income streams and supporter acquisition opportunities.
• Engage audiences across influencer/affiliate marketing, partnerships, gaming and social commerce.
• Work with internal stakeholders and AI-enabled tools to develop campaigns and ensure compliance with policies.

Skills

Social media marketing

Influencer partnerships

Campaign planning

Data-driven decisions

AI tools familiarity

Budget management

Education

Degree in Marketing/Communications

Tools

Brandwatch

Upfluence

Canva

CapCut

Google Analytics

Job description

Who We Are

Human Appeal is a global non-profit humanitarian and development organisation. We deliver life-saving emergency assistance such as food, medical aid, and disaster relief. At the same time, we run sustainable, community-led programmes in healthcare, education, and livelihoods to build resilience and self-reliance. Our experienced local teams work in vulnerable, hard-to-reach areas. Guided by a vision of a just, caring, and sustainable world, our mission is to save lives, alleviate poverty, and empower communities in line with the core humanitarian principles of humanity, impartiality, neutrality, and independence.

Position Overview

We have an exciting opportunity for a Social Media Fundraising Executive position within the Communications (Digital) department based at HQ.

Main Responsibilities

This exciting role is responsible for identifying, testing and growing new social media income streams and supporter acquisition opportunities for Human Appeal beyond established organic channels. Working across influencer and creator marketing, partnerships, gaming and youth culture, social commerce and platform monetisation, the post-holder will engage new audiences, generate trackable fundraising income, and grow supporter data. Working closely with internal stakeholders and digital partners, they will use data, insights and AI-powered tools to develop innovative campaigns, maximise reach and engagement, and support Human Appeal's ongoing growth in digital fundraising while ensuring compliance with organisational social media and AI policies.

NB: Employee duties are not limited only to the above-mentioned responsibilities; they may perform other duties as assigned

Candidate essential criteria

• Degree-educated in a relevant field, e.g. Marketing, Advertising, Digital Marketing, Business or Communications, or qualified by experience
• Minimum of 3-4 years' experience in social media, influencer/affiliate marketing, partnerships or digital fundraising.
• Proven experience managing influencer, affiliate, creator or brand partnerships, ideally including a trackable income, commission, monetisation or acquisition element.
• Experience planning and delivering social media events, challenges and competitions that have driven income, new supporter data and/or new supporter growth.
• Experience testing new or emerging social platforms and formats and translating results into scale-up decisions.
• Experience of, or strong interest in, gaming and youth-culture platforms (Twitch, Discord, Roblox) and social commerce/live shopping formats.
• Practical experience using generative AI tools and AI-enabled influencer/affiliate and social listening platforms (e.g. Brandwatch, Upfluence or similar) for creator discovery, vetting, content ideation and reporting.
• Experience of proactive online outreach to secure new business/brand partnerships (e.g. discount, in-kind or cause-related offers).
• Experience growing supporter/donor data through social-led sign-ups, competitions or partnership activity.
• Understanding of affiliate marketing structures, UTM tracking and attribution for social-driven income.
• Awareness of relevant regulation and best practice (Fundraising Regulator guidance, Advertising Standards Authority/CAP Code, UK gambling/lottery law as it applies to prize competitions, UK GDPR/Data Protection Act 2018, platform paid-partnership disclosure rules).
• Understanding of safeguarding principles and dignity-in-imagery/do-no-harm content practices when working with content creators and communities in the countries Human Appeal works in.
• Previous charity, NGO or faith-sector experience is desirable.
• Strong relationship-building, negotiation and project management skills, with experience working in a fast-paced, changeable environment and meeting tight deadlines.

Computer skills

• MS Office Suite
• Influencer/affiliate and social listening platforms with built-in generative AI (e.g. Brandwatch, Upfluence or similar)
• Canva, CapCut or similar creative tools
• Generative AI tools (e.g. ChatGPT, Claude, Midjourney or similar)
• TikTok Shop/Creator tools, Meta Business Suite
• Google Analytics JPTEMP.SMFE.V5.JUL2026 Page 6
• CRM/data capture tools (for supporter and donor data acquisition)

If you have any questions about the position, please do contact Human Appeal on 0161 225 0225.

Please note that we will only be contacting the shortlisted candidates. Applying candidates must have the legal authorisation or right to work in the designated work location/duty station.

Human Appeal is committed to diversity, social inclusion, and gender equality/balance, and strongly encourages applications from underrepresented groups. The organisation maintains a zero-tolerance policy toward Sexual Exploitation and Abuse and Sexual Harassment (SEA/SH), with all staff required to comply with Preventing Sexual Exploitation and Abuse and Sexual Harassment (PSEA/SH) standards and safe recruitment procedures.