Social Media Fundraising Innovator

Human-Appeal; Cheadle; On-site; GBP 30,000 - 42,000; Full time

Job summary

Human Appeal aims to grow its digital fundraising through social media income streams, influencer partnerships and innovative campaigns. You will engage new audiences, drive trackable fundraising revenue, and expand supporter data while adhering to safety and compliance guidelines.

Collaborating with internal teams and external partners, you will test new platforms, optimise campaigns and leverage AI tools to maximise reach and engagement in a fast-paced charity environment.

Qualifications

• Degree-educated in Marketing, Advertising, Digital Marketing, Business or Communications, or qualified by experience.
• 3-4+ years in social media, influencer/affiliate marketing, partnerships or digital fundraising.
• Proven experience managing influencer, affiliate, creator or brand partnerships with measurable income or acquisition results.
• Experience planning and delivering social media events or campaigns that drive income and data growth.
• Experience testing new social platforms and formats with scale-up decisions.
• Interest in gaming/youth culture platforms (Twitch, Discord, Roblox) and social commerce formats.
• Experience using generative AI tools and AI-enabled influencer platforms for discovery, vetting, ideation and reporting.
• Experience growing donor data via social-led sign-ups or partnerships.
• Understanding of affiliate marketing structures, UTM tracking and attribution.
• Awareness of fundraising regulation and platform disclosure rules.

Responsibilities

• Identify, test and grow social media income streams and supporter acquisition.
• Collaborate across influencer marketing, partnerships, gaming and social commerce.
• Use data and AI tools to maximize reach, engagement and fundraising.
• Ensure compliance with organisational social media and AI policies.
• Work with stakeholders and digital partners to drive growth in digital fundraising.

Skills

Social media strategy

Influencer/affiliate marketing

Partnerships management

Data-driven campaigns

AI tools usage

Copywriting and content ideation

Online outreach

Understanding of regulations

Education

Degree in Marketing/Communications or equivalent

Tools

Brandwatch/Upfluence

Canva/CapCut

Google Analytics

Job description

Human Appeal aims to grow its digital fundraising through social media income streams, influencer partnerships and innovative campaigns. You will engage new audiences, drive trackable fundraising revenue, and expand supporter data while adhering to safety and compliance guidelines.

Collaborating with internal teams and external partners, you will test new platforms, optimise campaigns and leverage AI tools to maximise reach and engagement in a fast-paced charity environment.