Digital Experience Manager

Dominos; Oldham; On-site; GBP 70,000 - 90,000; Full time

Job summary

Domino's UK & Ireland in Manchester is hiring a Digital Experience Manager to shape and improve the customer journey across our app, website and Dom Central powered systems. You will turn customer insight and analytics into clear recommendations, collaborate with Product, UX, Marketing, CRM, Operations and Technology, and manage one direct report with coaching and guidance.

The role emphasises a data‑driven, test‑and‑learn approach, delivering intuitive, high‑performing experiences for our

Qualifications

• You understand how customers behave online and end-to-end ecommerce journeys.
• You turn insights into actionable recommendations for delivery teams.
• You’ve improved digital journeys on websites or apps.

Responsibilities

• Optimise the digital customer journey across app and web.
• Lead CRO and UX prioritisation with cross-functional teams.
• Oversee campaigns, content and KPIs to prevent broken journeys.

Skills

Digital experience

UX knowledge

Analytics interpretation

Stakeholder influence

People management

Tools

Data analytics

Job description

About The Role

At Domino’s, your skills, ideas and judgement really matter. As our Digital Experience Manager, you’ll shape and improve the customer journey across our app, website and Dom Central-powered systems.

From discovering the right deal to completing checkout, you’ll help make every interaction intuitive, consistent and high-performing. You’ll use customer insight, digital data and experimentation to identify what could work better, then bring Product, UX, Marketing, CRM, Operations and Technology teams together to deliver the change.

Based in Manchester, you’ll also manage and develop one direct report, giving them the clarity, coaching and support they need to do great work.

What You’ll Bring

You understand how customers behave online and what makes an end-to-end ecommerce journey work. You’re comfortable moving between customer insight, commercial priorities and delivery, turning complex findings into clear recommendations that people can act on.

You’ll bring:

• Experience improving digital customer journeys across websites, apps or other ecommerce platforms.
• A good understanding of ecommerce trading, including conversion, promotions, merchandising and onsite content.
• Practical knowledge of UX, conversion rate optimisation and test‑and‑learn approaches.
• The ability to interpret analytics, customer feedback and journey data to identify friction and prioritise improvements.
• Clear communication skills, with the confidence to influence Product, UX, Technology, Marketing, CRM and Operations teams.
• Strong organisation and attention to detail, particularly when managing campaigns, content, quality assurance and competing priorities.
• The ability to manage and develop a direct report through clear direction, coaching and constructive feedback.

A degree or professional qualification is not essential for this position.

What You’ll Be Doing

You’ll connect insight with action. That means understanding where customers encounter friction, working with the right teams to improve the experience and measuring whether the changes have delivered the intended result.

You’ll:

• Optimise the digital customer journey: Use customer behaviour, feedback and performance data to improve journeys across app and web, from onboarding and menu exploration through to checkout and post‑purchase interactions.
• Turn insight into better experiences: Work with Product, UX, Research, Data and Technology teams on experimentation, CRO and UX priorities, making sure customer discovery and testing inform delivery.
• Strengthen execution and performance: Oversee onsite campaigns, content and promotional activity; maintain accurate product information; track digital and customer‑journey KPIs; and improve processes that prevent broken journeys or recurring errors.

You’ll also contribute to the wider digital experience strategy, provide clear recommendations to senior stakeholders and help align teams around the improvements that matter most to customers and the business.

How We Will Support You

Bring your flavour, and we’ll back your future. This role gives you the space to build your digital expertise, develop your leadership skills and influence work that reaches customers across Domino’s digital channels.

Here’s what you can expect:

• A clear induction, with the context and support you need to understand our digital ecosystem, priorities and ways of working.
• Support from your manager and the wider team, alongside the autonomy to use your judgement and shape how digital-experience improvements are delivered.
• Opportunities to broaden your strategic exposure by working across Product, UX, Data, Marketing, CRM, Operations and Technology.
• Support to grow as a people manager, helping you give clear direction, develop talent and create consistently high standards.
• Recognition for great work, from everyday appreciation to wider moments such as our Domi Awards.

Our employer brand is built around growth, belonging, recognition, wellbeing and giving people space to shape their role with support to succeed.

About Us

Domino's UK & Ireland

Who are we? A forward-thinking, inclusive world's leading pizza company:

Domino's is the world's leading pizza company, with over 1,300 stores across the UK and Ireland. We're committed to using the freshest, highest-quality ingredients to create over 110 million delectable pizzas each year. Plus, we're a tech‑savvy and data driven bunch – 90% of our system sales come through digital channels and 75% of our digital orders coming via the app we have 9.5 million active app customers!

Our mission? To be the go‑to choice for food delivery and collection by crafting hot, freshly‑made pizzas that earn us accolades and the loyalty of millions of pizza enthusiasts worldwide. We're all about innovation, growth, and a commitment to excellence.

At Domino's, we embrace the power of diversity and foster an inclusive environment where everyone feels valued, respected, and empowered. We celebrate the uniqueness of each individual, regardless of their identity, background, or any other characteristic. When you join our team, you join a family that welcomes and celebrates authenticity!

Our recipe for success? Our DomiDNA:

• We Mean Business
• We Always Deliver
• We’re Open to New Flavours
• We’re Tastier Together

If you share our values and are ready to be part of a world‑class team that's as passionate about people as we are about pizza,