Digital Engagement Officer

WFS Patron; Maidstone; On-site; GBP 28,000 - 42,000; Full time

Job summary

Kent Fire and Rescue Service is seeking a Digital Engagement Officer to help ensure digital content is accurate, accessible and easy to find. You will shape how digital channels are used, working with colleagues across the service to deliver clear communications that support safer communities.

You’ll combine hands-on content management with stakeholder engagement, governance and continuous improvement, contributing to campaigns and corporate communications.

Qualifications

• Strong writing, editing and communication skills.
• Knowledge of digital accessibility and applying requirements to content.
• Experience with content governance, QA and lifecycle management.
• Ability to manage competing priorities and deliver high-quality work to deadlines.
• Experience using data/analytics/feedback to improve content.
• Collaborative and inclusive cross-organisational work style.
• Interest in how digital channels and AI can improve content management.

Responsibilities

• Manage and maintain content across the KFRS website and SharePoint Online intranet.
• Create and edit clear, engaging content, simplifying complex information.
• Collaborate with subject matter experts to develop and improve content.
• Coordinate content reviews, audits and governance processes.
• Apply accessibility standards and best practice to digital content.
• Improve structure, navigation, metadata and content organisation.
• Use analytics and user feedback to identify improvement opportunities.
• Provide guidance and training on content creation, publishing and accessibility.
• Support communications for organisational change and transformation projects.
• Collaborate with the Engagement and Education team on campaigns and corporate comms.
• Assist with emergency communications during incidents and participate in the duty press office rota.

Skills

Writing and editing

Digital accessibility

Content governance

Prioritisation

Data/analytics usage

Collaborative approach

AI for content improvement

Tools

SharePoint Online

Job description

Being a Digital Engagement Officer

As a Digital Engagement Officer, you’ll play an important role in helping Kent Fire and Rescue Service communicate clearly, consistently and accessibly with both our colleagues and the communities we serve.

You’ll be part of a professional and collaborative Engagement and Education team, working alongside colleagues across the service to make sure people can find, understand and use the information they need.

This is a varied role, combining hands‑on digital content management with stakeholder engagement, accessibility, governance and continuous improvement. You’ll have the opportunity to shape how KFRS uses its digital channels, while contributing to communications that ultimately help keep people safe.

You’ll work in a supportive environment where your expertise is valued and where you’ll have opportunities to develop your skills and make a tangible difference.

What you’ll do

You’ll help make sure our digital content is accurate, accessible, engaging and easy to find.

• Managing and maintaining content across the KFRS website and SharePoint Online intranet.
• Creating and editing clear, engaging content, including turning complex or technical information into accessible, plain‑language communications.
• Working with subject matter experts and colleagues across the service to develop, review and improve content.
• Coordinating content reviews, audits and governance processes to ensure information remains accurate, relevant and up to date.
• Applying accessibility standards and best practice to digital content and supporting colleagues to do the same.
• Improving the structure, navigation, metadata and organisation of content so people can find what they need quickly and easily.
• Using analytics, user feedback and evidence to identify opportunities to improve digital content and its impact.
• Providing advice, guidance and training to colleagues on content creation, digital publishing, accessibility and best practice.
• Supporting communications for organisational change and transformation projects.
• Working with the wider Engagement and Education team on campaigns and corporate communications.
• Supporting emergency communications during significant incidents and participating in the duty press office rota, including regular out‑of‑hours work.

What you’ll bring

• Strong writing, editing and communication skills.
• Practical knowledge of digital accessibility and the ability to apply accessibility requirements to real‑world content.
• Experience of content governance, quality assurance and content lifecycle management.
• The ability to manage competing priorities and deliver high‑quality work to deadlines.
• Experience of using data, analytics, feedback or user insight to improve content.
• A collaborative and inclusive approach, with the confidence to build positive relationships across an organisation.
• An interest in how digital channels, technology and emerging tools such as AI can improve the way organisations create and manage content.

Inclusion is at the heart of everything we do. We know that great minds don’t think alike, so we rely on diverse thoughts, feelings, beliefs and backgrounds to create the best working environment that we can possibly offer.

Kent Fire and Rescue Service, its employees and volunteers, are committed to safeguarding, protecting and supporting children, young people and adults at risk. As part of our safer recruitment process, we will undertake pre‑employment checks to verify your suitability for the role. These checks will include your references and a standard or