Digital Engagement Officer

Battersea; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Annual leave: 28 days + 8 holidays

Gym discount

Employee Assistance Programme

Pension contributions up to 10%

Healthcare cash plan

Job summary

Battersea is hiring a Digital Engagement Officer to plan and deliver high-impact digital communications, focusing on email. You will engage supporters across touchpoints, drive ROI and increase customer lifetime value while collaborating with multiple teams.

You will manage email journeys, write content, and ensure data protection is followed, with a hybrid working model and opportunities to grow your skills in digital tools and analytics.

Qualifications

• Proven track record delivering email campaigns across the supporter lifecycle.
• Experience with multi-audience journeys and cross-channel activity.
• Ability to translate data into actionable insights and ROI.
• Experience handling customer data with data protection best practices.

Responsibilities

• Deliver email marketing campaigns to Battersea’s supporters across the lifecycle.
• Collaborate with departments to achieve high-performing campaigns.
• Write email copy and brief design assets with the design team.
• Plan data selections and handle files per data protection standards.
• Build, manage and optimise email journeys using automation tools.
• Coordinate journey intersections with other channels for maximum impact.
• Use analytics to track performance and produce required reports.
• Support the Digital Engagement Specialist and team with campaigns and projects.
• Moderate online reviews, monitor themes and respond to boost supporter engagement.
• Sign-off emails and review processes; ensure CRM technicals stay fit for purpose.
• Provide risk-related advice on email marketing and data protection.

Skills

Email marketing

Analytics

CRM systems

Data protection

Stakeholder management

Copywriting

Journey building

Tools

DotDigital

Google Analytics 4

Photoshop

Job description

We’re recruiting a Digital Engagement Officer to plan and deliver high impact digital communications, with a focus on email. In this role you’ll ensure supporters are engaged across a range of financial and non-financial touchpoints, building greater understanding of Battersea’s vision and mission and leading to improved ROI and customer lifetime value.

What you'll be doing:

• Deliver email marketing campaigns to Battersea’s range of supporters and across the supporter lifecycle.
• Work collaboratively with other departments, fostering strong stakeholder relationships to achieve high-performing campaigns.
• Write email copy, source appropriate content and work with Battersea’s design team to brief and create email assets.
• Assist in planning data selections while being mindful of files being handled according to data protection best practice.
• Build, manage and optimise email journeys using automation and journey building tools.
• Ensure journey intersections with other online and offline channels is coordinated to best overall effect.
• Use analytics to track the performance of email activity against targets, evaluate, monitor and produce reports as required.
• Support the Digital Engagement Specialist and team in planning, delivery of campaigns, reporting, and other projects as required.
• Moderation of online review websites, including monitoring of themes and drafting responses, ensuring high levels of customer service and supporter engagement.
• Email sign-off and review according to team processes.
• Ensure the technical aspects of CRM systems stay fit for purpose.
• Provide oversight and advice on risk issues related to email marketing and data protection.

You’ll ideally have:

• A proven track record of managing and delivering email marketing campaigns, working collaboratively with multiple stakeholders to create impact, drive engagement and generate income for a high-profile or innovative brand.
• Experience of delivering multi-audience email journeys in a B2C environment, including use of email sending platforms, configuration of email automations and managing multi-channel activity where required.
• Proven ability to use analytical thinking to translate data into actionable insight.
• Proven experience handling customer data according to data protection best practice; experience transferring data manually between systems as well as setting up data automations and integrations where required.

A plus if you also have:

• Not for profit experience.
• DotDigital (ESP) experience or similar.
• Google Analytics 4 experience.
• Photoshop experience or similar.
• Instant Messaging Apps and SMS experience.

What we can offer you:

In return for your commitment to our cause and to recognise the value of our employees, Battersea offers a range of benefits to support the wellbeing of our employees. These include:

• 28 days of annual leave (plus 8 days paid public holidays) per year for full time employees (pro-rated for part-time employees).
• Discounted gym memberships and cycle to work schemes.
• Employee Assistance Programme and access to Wellbeing Resources.
• Generous pension contributions - up to 10% employer contribution.
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.

Our hybrid working model:

We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion:

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all.

We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. If you would like to talk more about this, please contact [e-mail] or call us on 020 3887 8341.

More about us:

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Closing date: 26th October 2026

All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Please note, we operate an anonymous shortlisting process, so all personal information that can identify job applicants is completely anonymised to help mitigate against any potential bias. We are therefore unable to accept CVs.

Interview dates:

Second round (In person, at our London site): 10th/11th November 2026