Digital Director

GumGum; Manchester; Remote; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Remote work option

Benefits package

Job summary

GumGum, The Mindset Company™, is seeking a Regional UK Digital Director to drive revenue by managing a large book of business across the North of England and closing new opportunities with major agencies. You’ll leverage a deep digital media background and a strong network to upsell GumGum’s product portfolio.

Reporting to the Regional Sales Lead and supported by a cross-functional pre-sales team, you will independently develop relationships, deliver tailored solutions, and translate market

Qualifications

• 5+ years of digital advertising sales experience with a proven track record of meeting or exceeding targets.
• Experience managing a large book of business and a regional contact network.
• Solid understanding of the digital media landscape; programmatic background preferred.

Responsibilities

• Drive regional UK revenue by managing a book of business and closing new business across large and mid-sized agencies in the North of England.
• Generate high-volume prospecting activity: cold outreach, pitches, RFPs, tailored sales solutions.
• Upsell GumGum products to existing brand and agency clients.
• Cultivate strategic relationships across client-direct brands, media agencies, and holding company teams.
• Collaborate with Account Managers, Client Strategists, and pre-sales to ensure proposals are executed.
• Translate market insights to internal product teams to refine platform offerings.

Skills

Digital ad sales

Large book of business

Relationship building

Presentation skills

Proactive

Extraverted

Self-motivated

Tools

Salesforce

G Suite

PowerPoint

Excel

Word

Job description

GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

• Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners.
• Make it Happen: We have a bias for action and take ownership to deliver results.
• Always Innovate: We push boundaries with creativity and technology.
• Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive.

Based in Manchester, the Digital Director, Regional UK is an autonomous individual contributor responsible for prospecting, negotiating, and closing advertising sales across the North of England. Reporting to the Regional Sales Lead and supported by a cross-functional pre-sales team, the role focuses on managing a large book of business, developing strategic relationships within large and mid-sized agencies, and upselling GumGum’s product portfolio. The Director leverages deep digital media expertise to independently solve complex client challenges, translate client feedback into internal product insights, and drive consistent regional revenue growth.

What You'll Achieve

• Drive regional UK revenue by managing a book of business and closing new business across large and mid-sized agencies in the North of England.
• Generate a high volume of prospecting activity, including cold outreach, pitch presentations, RFPs, and tailored sales solutions.
• Upsell existing brand and agency clients on both established and new GumGum advertising products.
• Cultivate and expand strategic relationships across client-direct brands, media agency contacts, and holding company teams.
• Collaborate cross-functionally with Account Managers, Client Strategists, and pre-sales teams to ensure sold proposals are executed accurately.
• Translate market and client insights back to internal product teams to help refine and adapt platform offerings.
• Exercise independent judgment and discretion to solve client challenges and select optimal ad solutions with minimal managerial oversight.

Skills You'll Bring

• 5+ years of digital advertising sales experience with a proven track record of meeting or exceeding targets.
• Demonstrated experience managing a large book of business, backed by an established network of regional brand and agency contacts.
• Solid understanding of the digital media and advertising landscape; programmatic background preferred.
• Proficiency with Salesforce for activity tracking, client logging, and pipeline reporting.
• Working proficiency in Google Suite, Microsoft PowerPoint, Excel, and Word.
• Strong presentation, relationship-building, and interpersonal communication skills across all client hierarchy levels.
• Self-motivated, highly proactive, and extraverted approach with an eagerness to entertain clients and adapt to evolving strategies.

What We Offer

• Learn about our benefits & perks package at gumgum.com/benefits . If you'd like additional information, your recruiter can share more specifics during the hiring process!
• Note: This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office.

Awards

• 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist
• 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform

We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture.

• TikTok: @itsgumgum
  Beware of recruitment scams. GumGum recruits only for active roles on our careers page, accepts applications through Greenhouse, and communicates only via LinkedIn or @gumgum.com / @ic.gumgum.com email addresses. We never use chat apps, ask you to register on other recruiting sites, or request financial information, payments or purchases. Verify suspicious outreach before sharing personal information.