Digital Design Manager

Johnstons of Elgin; Elgin; Hybrid; GBP 55,000 - 78,000; Full time

Job summary

Johnstons of Elgin seeks a Digital Design Manager to lead luxury digital content, owning art direction across campaigns, shoots, content and motion. The role collaborates with Digital, Brand Marketing, Design and external partners to elevate the brand’s storytelling while reflecting its heritage and craftsmanship.

Based in the UK with proximity to Elgin or London, travel to the Elgin HQ is required once a month.

Qualifications

• Proven experience in Design & Art Direction within luxury fashion or digital environments.
• A strong portfolio showing concept development and visual execution across formats.
• Excellent organisational and multi-campaign management skills.
• Hands-on creator with proficiency in Figma and Adobe Creative Suite.
• Strong visual research, moodboarding and storytelling abilities.
• Strategic content approach with audience engagement.
• Collaborative mindset with cross-team work experience.
• Fluent in English, written and spoken.

Responsibilities

• Lead and execute art direction, layout and visual storytelling for digital touchpoints.
• Oversee digital content production within calendars and social planners.
• Translate brand strategy into clear visual frameworks and guidance.
• Ensure brand typography, layout, imagery and craft across outputs.
• Create and adapt assets using Figma and Adobe products for fast execution.
• Review content for consistency across platforms and regions.
• Collaborate with external agencies on brand-led campaigns.

Skills

Design & Art Direction

Portfolio

Figma

Adobe Creative Suite

Digital design workflows

Visual research & moodboards

Storytelling

Collaboration

English fluency

Tools

Figma

Adobe Creative Suite

Job description

Job Title: Digital Design Manager

(This is a traditional role of an Art Director)

Reporting to: Head of Digital

We have an exciting opportunity for a Digital Design Manager to join our team. This new business-critical role will be responsible for leading, curating and creating luxury content across all digital touchpoints. The Digital Design Manager will be a creative voice across campaigns, shoots, content and motion, owning art direction and hands-on execution while ensuring every output reflects the brand’s genuine heritage, craftsmanship and loyal following. This opportunity offers the chance to collaborate with leading voices across fashion and the arts, bringing cultural relevance, creative excellence and fresh perspective into the brand’s digital storytelling.

This is a full time, permanent position working 38 hours a week, Monday to Friday. This role will report into the Head of Digital with close proximity to either Elgin or London. Travel is required to the Elgin HQ one week per month alongside other business requirements.

We offer a competitive salary, reflecting the successful candidate’s skills, experience and suitability for the role.

About the Role

Working closely with Digital, Brand Marketing, Design and external partners, the Digital Design Manager will translate brand and commercial strategy into elevated, platform-appropriate digital content that is engaging, beautifully crafted and connected by a clear brand red thread. This person must be both a strategic curator and a practical doer: someone with the taste, initiative and operational confidence to get going without always needing a brief, hold the creative standard and produce the work as the brand scales.

The successful candidate will bring a luxury eye for the smallest details, understanding how product, texture, styling, colour, craft and composition come together to create content that feels elevated, distinctive and unmistakably the brand.

Responsibilities:

• Lead and execute the art direction, layout and visual storytelling for all digital touchpoints and core commercial experiences.
• Oversee and actively produce digital content within the 360 calendar and social content planner, ensuring all outputs resonate with the audience, align with brand messaging and support seasonal, campaign and commercial priorities.
• Translate brand strategy and creative concepts into clear visual frameworks, design and executional guidance.
• Ensure in the day to day that all outputs meet brand standards for typography, layout, imagery, hierarchy and overall craft.
• Create, adapt and optimise digital assets hands-on across Figma, Adobe Creative Suite and other relevant content tools, ensuring the design can move quickly from idea to execution.
• Review content throughout the design process, guiding iterations and ensuring consistency across all digital platforms, regions and channels.
• Liaise and collaborate with external agencies creating our Brand led campaigns ensuring roll out of content is in line with the intended purpose.
• Drive and support the digital team in executing regional strategies across international markets and social platforms.
• Lead, develop and implement a tone of voice framework to ensure our content across communications channels and in all consumer facing spaces is brand aligned and meaningful.
• Stay closely attuned to global trends, cultural shifts and the arts, bringing fresh, relevant and elevated ideas into the brand’s digital content.

About You

The successful candidate will have

• Proven experience in Design & Art Direction within luxury fashion, creative production, brand commerce or digital environments.
• A strong portfolio demonstrating your concept development and visual execution across multiple formats.
• Be highly organised, be able to manage multiple campaigns/projects simultaneously, with natural communication skills to create and present digital campaigns to key stakeholders.
• Confident hands-on creator with strong working knowledge of Figma, Adobe Creative Suite and digital design workflows, able to develop layouts, assets, edits and campaign content to a high standard.
• Excellent skills in visual research, moodboarding and storytelling.
• A strategic outlook for content, creating layers of engagement and driving resonance amongst our community.
• A positive, proactive and collaborator who enjoys working within diverse teams.
• Fluent in English, both written and verbal.

About Us

Founded in 1797, Johnstons of Elgin is an innovative, luxury clothing brand celebrating 225 years of experience in working with the world’s finest fibres. Across three centuries, our family-owned company has carefully sources cashmere and fine woollen fibres from around the world, applying the latest technology and highest quality craft expertise in our very own vertical Scottish mills. Employing over 1,000 staff, our valued employees and communities are at the heart of everything we do, producing unique, high-quality designs that are made to last. Our brand is focused on sustainability, working with natural, renewable, and biodegradable fibres and we are committed to maintaining a minimal environmental footprint.

Johnstons of Elgin is proud to be an equal opportunity employer wholeheartedly supporting the principles of equality and diversity to build an inclusive workforce. Our aim is to embed diversity and inclusion in everything we do to create an environment where our employees feel safe to be their whole authentic self without having to downplay or change parts of their identity. We celebrate diversity in all its forms, which goes beyond those characteristics protected by law to include everything that makes us unique, from our backgrounds and experiences to our personalities and ways of thinking.

We endeavour to provide reasonable accommodations for individuals with disabilities and encourage any candidate who requires assistance to contact us at [e-mail].

Don’t meet every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single requirement or qualification. At Johnstons of Elgin, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but think your experience doesn’t align perfectly with the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Please note all applicants must be able to provide evidence of their right to remain and take up paid employment incountry job is based.