DIGITAL MARKETING & SOCIAL MEDIA MANAGER

Novocastrian LTD; Washington; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Competitive salary and performance-based bonus structure

BUPA Health Care after 2 years of service

Opportunity to work with exceptional designers

Job summary

Novocastrian LTD is seeking a talented Digital Marketing & Social Media Manager to oversee our digital presence. The role requires capturing high-quality content while managing digital campaigns across platforms. Candidates should have strong expertise in social media, video, photography, and online marketing analytics.

This position is based in Washington, Tyne and Wear, and offers the flexibility of full-time or part-time arrangements. Competitive salary from £30,000 based on experience and benefits like healthcare after two years.

Qualifications

• Significant experience in social media and digital platforms management.
• Strong capability in content creation and campaign management.
• Existing right to work in the UK is non-negotiable.

Responsibilities

• Complete ownership of all social media output and daily posting.
• Capture photography and video content of manufacturing processes.
• Build and manage paid campaigns via Meta Business Suite and Google Ads.
• Design and distribute newsletters via Mailchimp.
• Provide reports on project success and audience engagement.
• Ensure marketing efforts support sales targets.

Skills

Experience in managing Instagram, Meta Business Suite, Google Ads, LinkedIn, Mailchimp

Proficiency in Adobe Creative Suite

Photography and videography skills

Analytical skills for digital advertising

Excellent copywriting skills

Organizational skills

Full UK driving licence

Ability to work closely with workshop teams

Job description

Digital Marketing & Social Media Manager

Our closely-knit team of designers, craftsmen, and metalworkers are looking for a talented Digital Marketing & Social Media Manager to join us. We need a highly versatile, creative, and data-driven individual to take complete ownership of our digital presence. You should be equally comfortable behind a camera capturing the beautiful details of our metalwork as you are behind a desk analysing ad spend and audience metrics.

We ask that you have significant experience across major social and digital platforms, with a strong ability in both front-end content creation and back-end campaign management. Above all, you should be passionate about design and have a willingness to continually innovate.

This role offers a real opportunity to evolve and grow within an ambitious company, shaping the voice of a quickly growing design brand as we scale internationally. Our staff are our most valued assets, and we always strive to create an exciting, inspiring workplace full of highly-talented people.

We are open to discussing both full-time and part-time arrangements for the right candidate. Standard full-time working hours are 8am—5pm, with a 2:30pm Friday finish. There will be some circumstances where travel (mainly to London or project sites) is required.

This role is based near to Newcastle-upon-Tyne in North East England, and the candidate must be able to commute to our workshop in Washington, Tyne and Wear.

The right candidate should:

• Possess vast experience in managing Instagram, Meta Business Suite, Google Ads, LinkedIn, and Mailchimp.
• Have strong proficiency in the Adobe Creative Suite (InDesign, Photoshop, Illustrator) to create high-quality artwork and marketing collateral.
• Possess strong photography and videography skills, with an exceptional eye for detail, light, and composition to capture our luxury surfaces and furniture.
• Be highly analytical, with the ability to navigate back-end platforms to track ROI, optimise digital advertising, and report on project success.
• Have excellent copywriting skills, with an ability to communicate effectively to our target audience of high-end interior designers and architects.
• Be highly organised, thorough, and not shy of a little admin.
• Possess a full UK driving licence and be able to commute to our workshop in Washington with their own vehicle.
• Be happy to get their hands dirty when required, working closely with our workshop and finishing teams to capture behind-the-scenes content.
• Have an existing right to work in the UK (non-negotiable).

The role will cover the following responsibilities:

• Channel Management: Complete ownership of all social media output, managing daily posting, community engagement, and audience growth across Instagram, LinkedIn, and other relevant platforms.
• Content Creation: Capturing all social content (photography and video) of our manufacturing processes, standard products, and bespoke commissions, ensuring it reflects our brand style and quality.
• Campaign Leadership: Leading and directing product shoot campaigns from conceptualisation through to final delivery.
• Digital Advertising & Budgets: Building, managing, and optimising paid campaigns via Meta Business Suite and Google Ads. Managing the marketing budget to ensure high ROI and lead generation.
• Email Marketing: Designing, writing, and distributing regular newsletters via Mailchimp to our trade clients and subscribers.
• Reporting: Providing regular reports to the Directors on digital project success, audience engagement, and campaign profitability.
• Strategic Alignment: Working closely with our Business Development team to ensure marketing efforts directly support sales targets, particularly in our expansion into the US and Middle Eastern markets.
• Website Management: Keeping our website up to date and representative of our brand.
• Brand Guardianship: Ensuring all visual and written outputs suitably reflect our company in their style, tone, and appearance at all times.

Benefits

• Competitive salary and performance-based bonus structure.
• BUPA Health Care after 2 years of service.
• Opportunity to work with exceptional designers, craftspeople and materials at our manufacturing facility in Washington.

Terms

• This can be a full-time or a part-time role and is based at our workshop in Washington, Tyne & Wear. As public transport links are poor, we strongly recommend applicants are able to travel to work via car.
• Overtime may be required from time‑to‑time.
• From £30,000 depending on experience.

If this is a role you feel you could excel in please apply via the link below.