Luxury Digital Design Lead

Johnstons of Elgin

Elgin

Hybrid

GBP 55,000 - 78,000

Full time

14 days+

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Job summary

Johnstons of Elgin seeks a Digital Design Manager to lead luxury digital content, owning art direction across campaigns, shoots, content and motion. The role collaborates with Digital, Brand Marketing, Design and external partners to elevate the brand’s storytelling while reflecting its heritage and craftsmanship.

Based in the UK with proximity to Elgin or London, travel to the Elgin HQ is required once a month.

Qualifications

Proven experience in Design & Art Direction within luxury fashion or digital environments.
A strong portfolio showing concept development and visual execution across formats.
Excellent organisational and multi-campaign management skills.
Hands-on creator with proficiency in Figma and Adobe Creative Suite.
Strong visual research, moodboarding and storytelling abilities.
Strategic content approach with audience engagement.
Collaborative mindset with cross-team work experience.
Fluent in English, written and spoken.

Responsibilities

Lead and execute art direction, layout and visual storytelling for digital touchpoints.
Oversee digital content production within calendars and social planners.
Translate brand strategy into clear visual frameworks and guidance.
Ensure brand typography, layout, imagery and craft across outputs.
Create and adapt assets using Figma and Adobe products for fast execution.
Review content for consistency across platforms and regions.
Collaborate with external agencies on brand-led campaigns.