Demand Generation Manager

Vertical Advantage Ltd; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Vertical Advantage Ltd. is seeking a growth-focused leader to own the growth engine for its care tech platform in London.

You will drive inbound and multi-channel acquisition, optimize funnel performance, and build automated nurture journeys in HubSpot to convert demand into qualified pipeline. This role demands hands-on experience with paid search and social, SEO, CRO, landing-page testing, and a data-driven mindset to maximize CAC-to-revenue efficiency.

Qualifications

• Experience scaling growth in B2B SaaS and high-volume acquisition.
• Proven ability to improve acquisition efficiency with measurable results.
• Deep hands-on expertise in paid acquisition, CRO, A/B testing and landing-page optimisation.

Responsibilities

• Own inbound growth, building an acquisition engine that hits SQL and revenue targets.
• Set and execute the multi-channel growth strategy across paid, organic, partnerships and emerging channels.
• Own paid acquisition across search and social from strategy to execution and budget optimisation.
• Drive organic growth through SEO and partnerships.
• Build HubSpot nurture journeys, segmentation and automation to turn demand into qualified pipeline.
• Own the website as a growth channel, improving journeys and conversion through A/B testing.
• Run a rigorous experimentation programme across channels, audiences, messaging and creative.
• Use AI tools and automation to speed up workflows and sharpen analysis.
• Own growth reporting across CAC, CPL, conversion, SQLs, pipeline, revenue and ROI.

Skills

Growth scaling

B2B SaaS

Acquisition efficiency

CRO & A/B testing

HubSpot analytics

Lead nurturing automation

SEO & organic growth

AI tools fluency

Tools

HubSpot

Analytics

AI tools

Job description

London (hybrid – in-office Wednesdays & Fridays)

Our client is a fast-growing care technology company, transforming how social care is delivered through its care management platform. Reporting to the Head of Marketing, you'll take ownership of the growth engine, with clear commercial responsibility for pipeline and revenue.

Responsibilities

• Own inbound growth, building an acquisition engine that consistently hits SQL and revenue targets.
• Set and execute the multi-channel growth strategy across paid, organic, partnerships and emerging channels.
• Own paid acquisition across search and social, from strategy to hands-on execution and budget optimisation.
• Drive organic and new-channel growth through SEO and partnerships.
• Build HubSpot nurture journeys, segmentation and automation to turn demand into qualified pipeline.
• Own the website as a growth channel, improving journeys and conversion through A/B testing.
• Run a rigorous experimentation programme across channels, audiences, messaging and creative.
• Use AI tools and automation to speed up workflows and sharpen analysis.
• Own growth reporting across CAC, CPL, conversion, SQLs, pipeline, revenue and ROI.

What we're looking for

• Several years' experience scaling growth, ideally in B2B SaaS and high-volume acquisition.
• Proven success improving acquisition efficiency and conversion, with clear commercial results.
• Deep hands-on expertise in paid acquisition, CRO, A/B testing and landing-page optimisation.
• Strong HubSpot and analytics capability, able to diagnose funnel performance and act on insight.
• Experience building automated nurture journeys that convert demand into qualified leads.
• Strong understanding of SEO, organic growth and emerging acquisition channels.
• An experimental mindset and fluency with AI tools to work faster and unlock new growth.