Digital Data Analyst: Audience Insights & Growth

Premier League; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

The Premier League is seeking a Digital Data Analyst to drive actionable insights across our digital platforms, including social, website, and app channels. You will work with stakeholders to turn complex data into clear, decision-ready metrics and dashboards.

You will collaborate with the Digital Product & Marketing team to enhance audience understanding, measure campaigns, build attribution models, and contribute to first-party data growth and CRM integration.

Qualifications

• Experience with digital data analytics and reporting.
• Experience in audience analysis, segmentation, and marketing analytics.
• Proficient with SQL for data querying.
• Experience with Adobe Experience Platform (AEP) or similar CRM.
• Ability to build Power BI dashboards and reports.
• Strong attention to detail and collaborative mindset.
• Excellent communication skills.

Responsibilities

• Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
• Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
• Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
• Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
• Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
• Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
• Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
• Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
• Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
• Deliver insights and reporting to support commercial partnerships.
• Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
• Champion the use and value of data-informed insights throughout the business.

Skills

Digital data analytics

Audience analysis

Segmentation

Marketing analytics

Adobe Experience Platform

SQL

Campaign performance

Attribution modelling

Attention to detail

Time management

Communication

Tools

Adobe RT-CDP

CRM platforms

Power BI

Job description

The Premier League is seeking a Digital Data Analyst to drive actionable insights across our digital platforms, including social, website, and app channels. You will work with stakeholders to turn complex data into clear, decision-ready metrics and dashboards.

You will collaborate with the Digital Product & Marketing team to enhance audience understanding, measure campaigns, build attribution models, and contribute to first-party data growth and CRM integration.