Digital Copywriter

Boots UK; Nottingham; On-site; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption

Flexible benefits scheme including hol

Job summary

Boots is seeking a passionate Copywriter to join the Digital Experience team for boots.com/.ie. You will craft compelling, SEO-friendly copy and manage assets in the CMS to support trading and marketing plans.

You’ll collaborate with designers, ecommerce teams, and brands to deliver campaigns across pages, promotions, and events. The role emphasizes delivering campaigns from brief to live, maintaining Boots' tone of voice, and adapting quickly to promotions in a fast-paced environment.

Qualifications

• Experience using a CMS (Adobe Experience Manager would be ideal).
• Digital copy skills and experience of writing short-form copy for a commercial site.
• Experience with SEO best practices and tools.
• Customer-focused with close attention to detail.
• Experience following a style guide to provide a consistent tone of voice.
• Navigate a fast-paced environment and be reactive to changing promotions.

Responsibilities

• Digital copy production and build of campaign assets for Boots.com UK and ROI for specific teams.
• Build category areas and collaborate with designers, eCommerce teams, and brands.
• Deliver marketing briefs across shop pages, content, and events.
• Ensure assets follow copy guidelines and Boots brand, fully integrated with campaigns.
• Deliver digital projects from brief to live.

Skills

CMS experience

SEO copywriting

Brand voice

Project management

Tools

Adobe Experience Manager

Job description

We are looking for a passionate Copywriter to join the Boots Digital Experience team across boots.com/.ie websites. You will use your copy skills and content management system (CMS) expertise to write and create assets and pages, delivering the best customer experience to support our trading and marketing plans. This includes working on a range of campaigns across category pages, service pages, promotions, hub pages, SEO copy and more. Your responsibilities: Digital copy production and build of campaign assets for Boots.com UK and ROI for specific teams (i.e. departments, like beauty or healthcare). Build your category areas and work collaboratively with designers, eCommerce teams, and brands to deliver marketing and campaign briefs across shop pages, content, and events. Ensure assets are following our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns. Deliver digital projects, from brief to live.

Experience using a CMS (Adobe Experience Manager would be ideal). Digital copy skills and experience of writing short-form copy for a commercial site. Experience with SEO best practices and tools. Customer-focused with close attention to detail. Experience following a style guide (or similar) to provide a consistent tone of voice. Navigate a fast-paced environment and be reactive to changing promotions, including amending assets and customer journey. Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines.

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.

Why Boots At Boots

we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you that we change for the better. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.