Digital Copywriter: SEO & CMS for Campaigns (12-Month FTC)

Boots UK; Nottingham; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption留

Job summary

Boots UK is seeking a Digital Copywriter to join the Digital Experience team at the Nottingham Support Office. You will craft short-form copy for Boots.com and related sites, manage CMS-driven assets, and ensure SEO-friendly, brand-consistent content across campaigns and pages.

This 12-month FTC role requires collaboration with designers, ecommerce teams and brands, delivering assets end-to-end while adapting to promotions and changing customer journeys.

Qualifications

• Proven experience writing short-form copy for a commercial site.
• Experience using a CMS (Adobe Experience Manager preferred).
• Knowledge of SEO best practices and tools.
• Customer-focused with attention to detail.

Responsibilities

• Digital copy production and build of campaign assets for Boots.com UK and ROI for specific teams (i.e. departments, like beauty or healthcare).
• Build category areas and collaborate with designers, ecommerce teams, and brands to deliver marketing and campaign briefs across shop pages, content, and events.
• Ensure assets follow digital copy guidelines and Boots brand, fully integrated with marketing campaigns.
• Deliver digital projects, from brief to live.

Skills

Copywriting

SEO awareness

Communication

Time management

Attention to detail

Tools

Adobe Experience Manager

CMS

Job description

Boots UK is seeking a Digital Copywriter to join the Digital Experience team at the Nottingham Support Office. You will craft short-form copy for Boots.com and related sites, manage CMS-driven assets, and ensure SEO-friendly, brand-consistent content across campaigns and pages.

This 12-month FTC role requires collaboration with designers, ecommerce teams and brands, delivering assets end-to-end while adapting to promotions and changing customer journeys.