Digital Content & UK Strategy Lead

PepsiCo Deutschland GmbH; Reading; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a digital and customer behavior expert to enhance online brand presence and provide insights based on consumer analytics. This role involves improving the shopper journey through digital experiences, aligning them with commercial goals, and managing cross-functional projects. The ideal candidate will possess strong analytical and communication skills, with a deep understanding of design thinking and product design methods. Join a company that values diversity and offers competitive benefits, fostering a culture of continuous improvement and personal development.

Benefits

Flexible Working

Health and Wellbeing Support

Competitive Compensation

Electric Cars through Salary Sacrifice

Qualifications

• Experience managing multiple projects in a dynamic environment.
• Strong communication skills and ability to build relationships.

Responsibilities

• Serve as the voice of the shopper to enhance digital experiences.
• Project manage and foster collaboration across functions.

Skills

Project Management

Communication Skills

Analytical Skills

Design Thinking

Digital Solutions

Education

Bachelor's Degree

Tools

UX Research Tools

Digital Content Management Systems

Job description

Overview

PepsiCo UK is home to some of the world's most loved food and drink products, including Walkers, Quaker, Doritos, Pipers, and Monster Munch. We have a strong reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed worldwide more than one billion times daily across over 200 countries and territories. In 2023, the company generated $91 billion in net revenue. We pride ourselves on being a great place to work, having been recognized as a Top Employer for the 12th consecutive year and for Gender Equality for the 18th year.

Our Vision and Strategy

Guided by our vision to Be the Global Leader in Beverages and Convenient Foods, we are committed to winning with PepsiCo Positive (pep+), a strategic transformation prioritizing sustainability and positive change for the planet and people. More information can be found at www.pepsico.com.

Role Summary

We are seeking a digital and customer behavior expert to support building a strong online brand presence and provide business recommendations based on consumer insights and analytics. The role involves understanding digital and shopper behaviors, enhancing digital experiences, and aligning them with commercial goals.

Key Responsibilities

1. Serve as the voice of the shopper, ensuring digital experiences improve the shopper journey and meet commercial objectives.
2. Utilize user-led and design thinking methods to identify opportunities and define KPIs such as sales and profitability.
3. Project manage and foster collaboration across functions to develop and implement solutions.
4. Manage proof of concepts from inception to integration, sharing learnings and successes.
5. Gather stakeholder requirements for UX projects, prioritize tasks, and set clear research goals aligned with business objectives.

Additional Responsibilities

• Oversee the digital content technology roadmap, processes, budgets, and agency relationships in the UK.
• Manage the supply chain team for digital product content development and syndication across retail channels.
• Coordinate product launches, R&D changes, and redesigns to ensure accuracy, timeliness, and digital shelf optimization.
• Implement a test-and-learn content strategy, sharing insights to improve results.
• Lead the UX research roadmap, manage the team, and ensure comprehensive testing and analysis.
• Conduct and oversee research, deliver insights, and produce quarterly updates.
• Share best practices and case studies globally.

Qualifications

• Experience managing multiple projects in a dynamic environment with foresight and adaptability.
• Strong communication skills across diverse stakeholders and markets.
• Ability to build relationships internally and externally.
• Entrepreneurial spirit and a proactive approach.
• Deep understanding of design thinking and product design methods.
• Commercial acumen with strategic and operational expertise.
• Robust analytical skills to generate insights and drive actions.
• Ability to inspire and engage stakeholders through compelling presentations.
• Proven track record of exceeding targets.
• Technologically savvy with an interest in digital solutions and tools.
• Proactive, collaborative, and trustworthy mindset.
• Hands-on experience managing or operating a digital or multi-channel business.

Why PepsiCo?

We offer competitive compensation, benefits, flexible working, and extensive health and wellbeing support. Our benefits are aligned with our pep+ strategy, including electric cars through salary sacrifice. We foster a culture of continuous improvement, personal development, and career growth.

A Space to Be You

We celebrate diversity and encourage employees to bring their full selves to work. Our Employee Resource Groups support our diversity and inclusion initiatives. We are committed to equal opportunity and provide necessary adjustments to support participation in the hiring process.