Digital & Content Specialist

Proximity Recruitment Ltd.; Northampton; On-site; GBP 42,000 - 48,000; Full time

Job summary

Proximity Recruitment Ltd in Northamptonshire is looking for a talented Digital & Content Specialist to drive enquiries and support the commercial team. The role focuses on improving conversion through website, content and SEO.

You will manage and optimise WordPress sites, work with an external developer, use analytics to test ideas, create web content and lead a roadmap of improvements aligned to revenue goals. This is a full-time, office-based role, five days a week in Northampton.

Qualifications

• Experience managing WordPress websites and content.
• Proven ability to optimise content for lead generation and conversions.
• Strong understanding of SEO and analytics to drive improvements.

Responsibilities

• Manage and optimise WordPress websites and app to improve traffic, lead generation and conversion rates.
• Deliver website functionality, UX/UI and performance, working with an external developer.
• Use analytics, testing and monitoring tools to identify and implement website improvements.
• Execute delivery of customer-focused website content including web copy, blogs, case studies and landing pages.
• Support campaign content production including video, explainers and site redevelopment projects.
• Own technical, content and navigational SEO, GEO and AIO strategies to improve search visibility and rankings.
• Analyse website performance against KPIs and deliver a continuous test-and-learn optimisation strategy.
• Build and manage a roadmap of website improvements aligned to marketing and revenue objectives.

Skills

WordPress

SEO

Analytics

Content management

UX/UI

Tools

Google Analytics

A/B Testing

Job description

Proximity Recruitment are searching for a talented, problem-solving Digital & Content Specialist (circa £45,000 + Bonus) to join a thriving B2B tech firm in Northamptonshire.

The overall aim of the role is to boost sales leads for the commercial team through improvements in conversion. The smooth operation of the sites, organic rankings and usability of the sites has a huge impact on the success of marketing campaigns as well as business revenue.

Responsibilities include:

• Manage and optimise WordPress websites and app to improve traffic, lead generation and conversion rates.
• Deliver website functionality, UX/UI and performance, working with an external developer.
• Use analytics, testing and monitoring tools to identify and implement website improvements.
• Execute delivery of customer-focused website content including web copy, blogs, case studies and landing pages.
• Support campaign content production including video, explainers and site redevelopment projects.
• Own technical, content and navigational SEO, GEO and AIO strategies to improve search visibility and rankings.
• Analyse website performance against KPIs and deliver a continuous test-and-learn optimisation strategy.
• Build and manage a roadmap of website improvements aligned to marketing and revenue objectives.

You'd be working closely with Senior Management in a dynamic & fast-paced culture. The role is 5 days a week in the offices in Northampton. If you have a background in website & content management and a desire to join a strong, ambitious business,