Digital Content Marketing Manager Digital · London ·

FitFlop; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the retail sector is seeking a Digital Content Marketing Manager to enhance brand visibility through affiliate marketing, SEO strategies, and digital PR. The role involves cross-functional collaboration and managing campaigns to drive engagement and performance metrics. The ideal candidate will have hands-on experience in digital marketing and a strong understanding of SEO best practices.

Benefits

Product Allowance

Hybrid and flexible working hours

Summer Fridays

A day off for your Birthday

25 days holiday + Bank Holidays

Work from anywhere for 2 weeks

WorkPlace Nursery

Wellbeing Program

Career development allowance

Private health care and/or dental care

Qualifications

• Hands-on experience in digital marketing, PR, or affiliate marketing.
• Proven record in leading affiliate and influencer marketing campaigns.

Responsibilities

• Develop and deliver affiliate influencer campaigns.
• Manage agency partner for strategic outreach plans.
• Lead the SEO-driven content strategy.

Skills

Digital Marketing

SEO

Analytical Skills

Collaboration

Communication

Tools

Google Analytics

SEO Tools

Affiliate Tracking Platforms

Job description

We are looking for a dynamic Digital Content Marketing Manager to join our Global Digital Team. This new role will drive and deliver affiliate partnerships and gifting, the SEO content strategy, blog development, and digital PR to raise our brand visibility and digital presence.

The ideal candidate will work cross-functionally, collaborating closely with the Brand PR and Influencer leads as well as the Onsite Content Team to deliver integrated, high-impact campaigns.

The Responsibilities:

1. Affiliate Marketing & Influencer Campaigns

• Develop and deliver affiliate influencer campaigns, ensuring brand alignment and commercial effectiveness.
• Manage affiliate gifting initiatives, ensuring products are placed with relevant partners.
• Negotiate and manage affiliate commissions, ensuring proper compensation for PR-driven coverage.
• Track performance metrics, ensuring ROI and optimising future campaign strategies.

Digital PR

• Manage agency partners to create strategic outreach plans grounded in driving SEO value for key categories.
• Align with the Brand PR Manager to amplify wider brand campaigns through digital PR strategies.

SEO Content & Onsite Blog Management

• Develop and deliver the SEO-driven content strategy to improve organic search performance.
• Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals.
• Conduct keyword research and implement best practices to enhance site visibility.
• Analyse content performance and continuously optimise for engagement and rankings.
• Manage and upload digital content across our website, ensuring accuracy, brand consistency, and timely publication to support marketing initiatives.

Leadership & Cross-functional Collaboration

• Work closely with the Onsite Content Team to ensure consistent storytelling across all digital touchpoints.
• Collaborate with cross-functional teams to align affiliate, PR, and influencer efforts for holistic campaigns.
• Provide regular reports on campaign effectiveness, affiliate performance, and digital PR impact.
• Stay updated on industry trends, competitor strategies, and emerging digital marketing techniques.
• Oversee and manage the affiliate and digital PR budget, ensuring cost-effective and high-impact investments.

The Person:

• Hands-on experience in digital marketing, PR, or affiliate marketing and SEO content, preferably within the retail, e-commerce, or consumer goods industry.
• Ability to successfully use a range of Gen-AI tools in the creation of onsite copy; confidence prompting and editing.
• Proven ability to manage multiple project streams, stakeholders, and agency partners.
• Proven record in leading affiliate and influencer marketing campaigns across various platforms/partners.
• Strong understanding of SEO best practices and content optimisation techniques.
• Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms.
• Exceptional collaboration, communication, project management, and organisational skills to get things done at pace.

The Benefits:

• Product Allowance
• Hybrid and flexible working hours
• Summer Fridays (6 ½ days in July and August on Fridays)
• A day off for your Birthday
• 25 days holiday + Bank Holidays
• Work from anywhere for 2 weeks
• WorkPlace Nursery (salary sacrifice scheme to save money on nursery fees)
• Wellbeing Program – Retail Trust, Sanctus Coaching, and Calm App
• Career development allowance (personal allowance to use on career development)
• Private health care and dental care (provided by AXA and DenPlan)
• Socials organised by Wellbeing and Feel Good group
• Check out our careers page to learn more!