Digital Content Manager

Avis Budget Group; Bracknell; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Generous holiday leave

Employee Assistance Programme

Employee discounts on car rental

Pension contribution

Friends and family discount

Onsite amenities including gym

Job summary

A global car rental company is seeking a Digital Content Manager to support the migration of its websites to a new AEM Cloud platform. This role requires over 5 years of experience in digital content management, strong AEM skills, and a collaborative approach. Responsibilities include ensuring content accuracy, managing digital assets, and training users. The position is based in Bracknell, UK, with a minimum of 3 days in office.

Qualifications

• 5+ years’ experience managing multilingual, multi‑channel content in a B2C digital environment.
• Experience training international users on CMS platforms.
• Strong experience with digital content management and website operations.

Responsibilities

• Ensure content is accurately moved and optimised within new templates in AEM.
• Create, edit and update pages using AEM best practices.
• Conduct reviews of migrated content for quality and consistency.

Skills

Managing multilingual content

AEM experience

Digital content management

SEO principles

Excellent communication skills

Collaborative approach

Organisational skills

Ecommerce copywriting

Technical experience with CMS

Multilingual skills

Tools

AEM

Jira

Magnolia CMS

Job description

Join to apply for the Digital Content Manager role at Avis Budget Group

Location: Bracknell HQ (minimum 3 days in office). Job Type: 12 Month FTC.

About the role:

We’re looking for a highly organised, detail-driven Digital Content Manager to support the migration of our Avis and Budget EMEA websites onto a new global AEM Cloud platform. This hands‑on role is central to ensuring the accuracy, quality and consistency of all content throughout the migration process and beyond.

Working closely with project managers, content strategists, SEO and localisation teams, developers and QA specialists, you will help deliver a seamless transition from our existing platforms to the new global web experience.

This role sits within the central marketing team and reports directly to the Head of Content – International.

Key Responsibilities

• Ensure content is accurately moved, formatted and optimised within the new templates and component structures in AEM.
• Create, edit and update pages using AEM best practices.
• Raise defects/enhancements on Jira.
• Brief design and content‑creation teams on new site imagery and copy needs.
• Manage digital assets (images, documents, videos) within the AEM DAM (Digital Asset Management) system.
• Conduct thorough reviews of migrated content to ensure it meets quality, branding, accessibility and localisation standards.
• Identify and escalat[e] any migration issues, broken links, formatting errors or inconsistencies.
• Work closely with cross‑functional teams (IT, marketing, localisation, SEO) to align on content structure, tagging, localisation and publishing workflows.
• Document migration processes, issues and resolutions to support project governance and future best practices.
• Work with the wider team to help solve any site issues relating to non‑technical content – be it ecommerce‑journey content, fleet imagery, CMS defects, locations, ancillaries or campaign collateral.
• Run CMS training sessions with local market users.
• Update expired multi‑market ‘kill, move or keep’ content audits, and work with content management colleagues to amend site structures in line with recommendations from UX and SEO experts.

Skills, Experience & Knowledge

• 5+ years’ experience managing multilingual, multi‑channel content in a high‑volume B2C digital environment.
• AEM experience.
• Strong experience with digital content management and website operations.
• Solid understanding of SEO principles and the role of content in digital marketing.
• Excellent written and verbal English communication skills.
• Proven collaborative approach with flexibility in delivery.
• Strong organisational skills with the ability to prioritise competing workloads.
• Experience supporting multi‑market content strategies and governance processes.
• Experience contributing to product launch projects.
• Ecommerce copy writing ability.
• Experience training international users on CMS platforms.
• Technical experience with enterprise CMS solutions.
• Magnolia CMS experience.
• Multilingual skills: English plus one or more European languages.

What we offer:

• Generous Leave: 25 days holiday, plus bank holidays. Rising with length of service.
• Employee Assistance Programme (EAP): Provided by Health Assured – 24/7 support for your mental health and well being.
• Employee Discounts: Discounts on car rental across Avis Budget Group (including Zipcar).
• Pension Contribution: Company pension plan to help secure your future.
• Friends and Family Discount: Special rates for your loved ones.
• Onsite Amenities: Bracknell HQ offers free parking and access to a small onsite gym.