Senior Manager, EMEA, ECommerce

United Kingdom Avis Budget Services Limited; Bracknell; On-site; GBP 90,000 - 135,000; Full time

Job summary

Avis Budget Group in Bracknell, UK, seeks a Senior Manager, EMEA eCommerce Business Lead to own day-to-day eCommerce operations across the EMEA region. You will partner with Marketing, Product, Tech, Finance and Regional teams to drive conversion, revenue and overall digital health.

You will translate complex data into clear stakeholder narratives, lead cross‑functional collaborations, and make bold decisions in ambiguous situations.

Qualifications

• 6+ years in eCommerce or digital growth roles
• Proven ability to translate data into clear narratives for senior leadership
• Strong cross‑functional partnership with Marketing, Product, Tech and Finance
• Ability to make data‑driven decisions under ambiguity
• Experience with eCommerce platforms, analytics tools and A/B testing

Responsibilities

• Own day-to-day operation of the EMEA eCommerce business, monitoring performance and acting on opportunities in real time
• Connect Marketing, Product, Tech, Finance and Regional teams around shared performance priorities
• Manage operating cadence including performance reviews, issue triage, and prioritization of fixes
• Identify and troubleshoot site/funnel issues affecting conversion or revenue with Product/Tech
• Lead testing roadmaps (A/B tests) to continuously improve performance
• Collaborate with global peers to align regional strategies with global direction

Skills

Analytical skills

Data storytelling

Stakeholder management

Cross-functional collaboration

Decision making under ambiguity

Communication skills

Tools

Analytics tools

Testing/optimization frameworks

eCommerce platforms

Job description

Senior Manager, EMEA eCommerce Business Lead

Reports to: VP, Global eCommerce

Location: Bracknell, UK (preferred)

Position Overview

The Senior Manager, EMEA eCommerce Business Lead owns the day-to-day operation and performance of the eCommerce business across the EMEA region. This role sits at the center of a cross‑functional ecosystem - partnering with Marketing, Product, Tech, Revenue Management, and Regional teams - to drive conversion, revenue, and overall digital business health. This is a hands‑on operator role for someone who understands what moves the needle on conversion and revenue, can turn complex data into a clear story that aligns stakeholders, and is comfortable making confident calls in ambiguous situations where perfect data isn't available.

Key Responsibilities

eCommerce Business Operations

• Own day-to-day operation of the EMEA eCommerce business, monitoring performance across the full funnel and acting on opportunities and risks in real time
• Serve as the business lead connecting Marketing, Product, Tech, Finance, and Regional teams around a shared view of eCommerce performance and priorities
• Manage the operating cadence for the EMEA eCommerce business, including business performance reviews, issue triage, and prioritization of fixes and enhancements
• Identify and troubleshoot site/funnel issues affecting conversion or revenue, coordinating with Product and Tech teams to resolve them

Conversion & Revenue Growth

• Develop deep fluency in the core levers driving conversion rate and revenue across the EMEA digital funnel (merchandising, pricing/offers, site experience, checkout, payments, etc.)
• Identify, prioritize, and drive optimization initiatives that directly improve conversion and top‑line revenue
• Partner with Product and UX teams on test‑and‑learn roadmaps (A/B testing, site experience improvements) to continuously improve performance
• Monitor competitive and market dynamics across EMEA markets, adjusting strategy and tactics accordingly

Data Storytelling & Stakeholder Alignment

• Translate complex eCommerce metrics and KPIs into clear, compelling narratives that inform decision‑making at multiple levels of the organization
• Build and present regular performance readouts to the VP, Global eCommerce and cross‑functional leadership, connecting data to business implications and recommended actions
• Align cross‑functional stakeholders around a shared understanding of performance drivers, trade‑offs, and priorities
• Make data accessible and actionable for partners who may not be close to the day‑to‑day metrics

Decision‑Making in Ambiguity

• Make confident, well‑reasoned decisions in fast‑moving or ambiguous situations, using data triangulation when complete information isn't available
• Balance speed and rigor - know when a decision needs more analysis versus when to act on the best available signal
• Proactively flag risks and trade‑offs to leadership while still moving initiatives forward

Cross‑Functional Partnership

• Act as the primary eCommerce business point of contact for EMEA, representing the region's needs and priorities to global Product, Tech, and Marketing teams
• Partner with Revenue Management on forecasting, performance tracking, and business case development for new initiatives
• Collaborate with global eCommerce peers to share best practices and ensure EMEA strategies align with overall global eCommerce direction

Experience

• 6+ years in eCommerce, digital business management, or growth/conversion-focused roles, ideally within a regional or multi‑market business
• Demonstrated track record of driving measurable improvements in conversion rate and revenue
• Strong analytical skills, with the ability to translate data into clear, actionable narratives for varied audiences, including senior leadership
• Comfort operating with ambiguity and incomplete data; able to triangulate and make sound decisions under time pressure
• Experience partnering cross‑functionally with Marketing, Product, Tech, and Finance teams in a matrixed organization
• Strong communication and stakeholder management skills; able to influence without direct authority
• Experience with eCommerce platforms, analytics tools, and testing/optimization frameworks
• Experience in travel, mobility, or a similarly high‑consideration, transaction‑driven consumer category is a plus
• Based in or willing to relocate to Bracknell, UK preferred Bracknell Bracknell Forest United Kingdom

A vehicle rental provider of choice for travelers around the world, Avis Budget Group is powered by our people, our partners, and technology. We operate some of the most recognized brands in the industry through Avis, Budget, and Zipcar, along with local brands such as Payless, France Cars, Apex, and Maggiore.