Digital Content Lead

Vertical Advantage; Reading; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer health company based in Reading is seeking a Digital Content Lead to drive content strategy for its high-growth vitamin and supplement brands. You will manage digital campaigns across social media, email, and the website, ensuring alignment with brand objectives. The ideal candidate has over 7 years of experience in digital content marketing, excellent English writing skills, and a strong understanding of eCommerce metrics. This role offers the opportunity to build consumer-led content in a dynamic environment.

Qualifications

• 7+ years' experience in digital content or marketing roles.
• Strong experience with full-funnel campaigns and SEO.
• Native-level English with excellent writing/editing skills.

Responsibilities

• Lead integrated digital campaigns across various platforms.
• Create creative briefs and collaborate with teams.
• Drive an SEO-first content approach to increase visibility.

Skills

Digital content leadership

Full-funnel campaigns

SEO strategy

Email marketing

Social media strategy

Creative writing

Job description

This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Vertical Advantage

We’re working with a fast‑growing, international consumer health business operating across 90 markets with a broad portfolio of established personal‑care and wellness products. The company is scaling rapidly through organic growth and acquisitions and is now seeking a Digital Content Lead to drive content excellence for one of its high‑growth vitamin and supplement brands across Europe.

This role sits at the centre of digital growth. You’ll shape the brand’s end‑to‑end content strategy, lead full‑funnel campaigns, and own the organic content ecosystem across social, email, website and SEO. You’ll also manage and develop a Digital Marketing Manager, ensuring best‑in‑class execution that aligns with commercial objectives.

The Role

As Digital Content Lead, you’ll combine creative vision with strategic and commercial thinking to build consumer‑led content that drives measurable performance in a fast‑paced, entrepreneurial environment.

Key Responsibilities

• Lead the ideation and delivery of integrated digital campaigns across organic social, website, email, landing pages and paid touchpoints
• Create clear creative briefs and collaborate with internal and external creative teams
• Ensure all campaigns support brand positioning and growth objectives
• Own all content and asset outputs, ensuring consistency and alignment with brand visual and tone‑of‑voice guidelines
• Define scopes of work and coordinate with creative teams to deliver high‑quality assets at scale
• Produce high‑quality native‑level English copy including website content, email campaigns, press releases and video scripts
• Define and evolve the organic social media strategy
• Guide platform‑specific approaches across Instagram, TikTok, Facebook and other relevant channels
• Stay close to trends and audience insights to ensure content relevance and impact
• Lead the email marketing strategy to drive engagement, retention and conversion
• Oversee segmentation, journeys and campaign optimisation
• Ensure best practice compliance with data protection and email regulations
• Drive an SEO‑first content approach to increase organic traffic and visibility
• Oversee keyword strategy, content optimisation and technical SEO improvements
• Track performance and optimise based on insights

Requirements

• 7+ years’ experience in digital content or content‑led marketing roles, ideally within consumer or eCommerce environments
• Strong experience across full‑funnel campaigns, organic social, email marketing and SEO
• Native‑level English with excellent writing and editing skills
• Proven ability to bring ideas to life across written, visual, video and social formats
• Strong understanding of social platforms including Instagram, Facebook, TikTok and Pinterest
• Commercially minded, with a solid grasp of eCommerce metrics such as ROAS, CPA, CTR and conversion rate
• Comfortable working cross‑functionally and managing multiple projects simultaneously
• Creative, proactive and passionate about consumer wellness and supplements

Nice to Have

• Experience with brand management and content marketing frameworks

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Advertising, and Art/Creative

Industries

• Retail, Online and Mail Order Retail, and Personal Care Product Manufacturing

Referrals increase your chances of interviewing at Vertical Advantage by 2x.