Digital Content Designer (Mid-Weight)

British Heart Foundation; Greater London; Hybrid; GBP 37,000 - 41,000; Full time

Job summary

British Heart Foundation is seeking a Digital Content & Journeys professional to design, edit and publish accessible web content. You will use SEO and analytics to improve performance and help audiences find information efficiently.

You will work across content, UX, data, technology and customer journeys, contributing to CMS migrations and a continuous improvement approach while collaborating with multiple teams to deliver high-quality digital experiences.

Qualifications

• Experience creating and improving digital content for the web with accessibility and inclusion at the forefront.
• Strong ability to write and edit content for the web.
• Excellent knowledge of content design principles, usability, accessibility standards and SEO best practice.
• Experience using CMS platforms such as Sitecore and/or Optimizely to create, manage and optimise digital content.
• Ability to use analytics, insight and performance data to inform content decisions.

Responsibilities

• Create and publish accessible, engaging digital content from concept to publication.
• Identify opportunities to optimise journeys, improve discoverability and ensure content is evidence-based.
• Support CMS migration and content review cycles with cross-functional colleagues.
• Collaborate with designers, subject matter experts and teams to improve content and customer journeys.

Skills

Content design

Web content writing

Accessibility standards

SEO best practice

CMS platforms (Sitecore/Optimizely)

Analytics GA4

HTML

Stakeholder management

Collaboration

Tools

Sitecore

Optimizely

GA4

Siteimprove

SEMrush

Job description

Locations: Hybrid - London office & home

Salary Details: £37,000 - £40,500 p/a + benefits

Closing Date: 14 October 2026

Vacancy type: Permanent

Want to create digital experiences that make a genuine difference, inspire and change lives?

About the role

We're on a journey to become a truly customer-centric organisation, ensuring everything we do is designed around audience and customer needs. As part of our Digital Content & Journeys team, you'll help create accessible, engaging and high-performing digital experiences that connect people with the information, support and opportunities they need.

Working across a wide variety of content and customer journeys, you'll take content from concept to publication, using accessibility standards, SEO best practice and audience insight to improve performance and create better outcomes. You'll help identify opportunities to optimise journeys, improve discoverability and ensure content is useful, relevant and evidence-based.

This role offers the chance to work at the intersection of content design, user experience, accessibility and digital optimisation. You'll contribute to BHF's Content Review Cycle and upcoming CMS migration programme, working closely with colleagues across content, UX, data, technology and customer journeys to help modernise our digital experience and continuously improve how content is delivered across the organisation.

Ultimately, the work you do will help more people access information, support and opportunities that enable the British Heart Foundation to save and improve lives.

About You

As our ideal candidate, you'll already have experience creating and improving digital content and be passionate about delivering user-centred experiences.

You'll bring:

• Experience working in a digital content, content design or similar role.
• Strong experience writing and editing content for the web, with accessibility and inclusion at the forefront of your approach.
• Excellent knowledge of content design principles, usability, accessibility standards and SEO best practice.
• Experience using CMS platforms such as Sitecore and or Optimizely to create, manage and optimise digital content.
• The ability to use analytics, insight and performance data to make informed content decisions and improve user outcomes.
• Experience using insight tools such as GA4, Siteimprove, SEMrush as well as a working knowledge of HTML at an editorial level
• Strong communication and stakeholder management skills, with confidence explaining recommendations and influencing others.
• Experience collaborating with designers, subject matter experts and multidisciplinary teams to improve content and customer journeys.

You’ll thrive if you're curious, collaborative and motivated by continuous improvement. You enjoy understanding user needs, solving problems through evidence and working with others to create digital experiences that genuinely make a difference.

Working arrangements

This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.

The interview process will consist of two stages. First stage interviews will be held over MS Teams. For those successful, there will be a second stage interview in-person at our London Office (NW1 7AW).