Digital Content Designer

British Heart Foundation; City of Westminster; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

British Heart Foundation is seeking a digital content designer to shape accessible and engaging digital experiences. You’ll work across content journeys, applying accessibility standards, SEO best practices and audience insights to improve performance and outcomes.

You’ll collaborate with content, UX, data and technology colleagues to modernise the digital experience and support the CMS migration programme.

Qualifications

• Experience creating and improving digital content with accessibility and inclusion at the forefront.
• Strong understanding of content design principles, usability, accessibility standards and SEO best practice.
• Experience using CMS platforms such as Sitecore or Optimizely to create, manage and optimise content.
• Ability to use analytics and performance data to improve user outcomes.

Responsibilities

• Create accessible, engaging and high‑performing digital experiences.
• Take content from concept to publication across diverse journeys.
• Collaborate with designers, subject matter experts and multidisciplinary teams to improve content and journeys.

Skills

Digital content

Content design

Accessibility

SEO knowledge

Analytics

Stakeholder management

Collaboration

Tools

Sitecore

Optimizely

GA4

Siteimprove

SEMrush

HTML

Job description

Want to create digital experiences that make a genuine difference, inspire and change lives? About the role We're on a journey to become a truly customer‑centric organisation, ensuring everything we do is designed around audience and customer needs. As part of our Digital Content & Journeys team, you'll help create accessible, engaging and high‑performing digital experiences that connect people with the information, support and opportunities they need. Working across a wide variety of content and customer journeys, you'll take content from concept to publication, using accessibility standards, SEO best practice and audience insight to improve performance and create better outcomes. You'll help identify opportunities to optimise journeys, improve discoverability and ensure content is useful, relevant and evidence‑based. This role offers the chance to work at the intersection of content design, user experience, accessibility and digital optimisation. You'll contribute to BHF's Content Review Cycle and upcoming CMS migration programme, working closely with colleagues across content, UX, data, technology and customer journeys to help modernise our digital experience and continuously improve how content is delivered across the organisation.,
As our ideal candidate, you'll already have experience creating and improving digital content and be passionate about delivering user‑centred experiences.

• Experience working in a digital content, content design or similar role.
• Strong experience writing and editing content for the web, with accessibility and inclusion at the forefront of your approach.
• Excellent knowledge of content design principles, usability, accessibility standards and SEO best practice.
• Experience using CMS platforms such as Sitecore and or Optimizely to create, manage and optimise digital content.
• The ability to use analytics, insight and performance data to make informed content decisions and improve user outcomes.
• Experience using insight tools such as GA4, Siteimprove, SEMrush as well as a working knowledge of HTML at an editorial level
• Strong communication and stakeholder management skills, with confidence explaining recommendations and influencing others.
• Experience collaborating with designers, subject matter experts and multidisciplinary teams to improve content and customer journeys.

You’ll thrive if you’re curious, collaborative and motivated by continuous improvement. You enjoy understanding user needs, solving problems through evidence and working with others to create digital experiences that genuinely make a difference.

This is a hybrid role, where your work will be split between your home andatleastone day per weekin our Londonoffice.This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.

Interview process

The interview process will consist of two stages. First stage interviews will be held over MS Teams. For those successful, there will be a second stage interview in-person at our London Office (NW1 7AW).

Organisation British Heart Foundation View profile Registered Charity More than 1000 Our vision is a world free from the fear of heart and circulatory diseases.