Hybrid Digital Content Designer (Mid-Weight)

British Heart Foundation; Greater London; Hybrid; GBP 37,000 - 41,000; Full time

Job summary

British Heart Foundation is seeking a Digital Content & Journeys professional to design, edit and publish accessible web content. You will use SEO and analytics to improve performance and help audiences find information efficiently.

You will work across content, UX, data, technology and customer journeys, contributing to CMS migrations and a continuous improvement approach while collaborating with multiple teams to deliver high-quality digital experiences.

Qualifications

• Experience creating and improving digital content for the web with accessibility and inclusion at the forefront.
• Strong ability to write and edit content for the web.
• Excellent knowledge of content design principles, usability, accessibility standards and SEO best practice.
• Experience using CMS platforms such as Sitecore and/or Optimizely to create, manage and optimise digital content.
• Ability to use analytics, insight and performance data to inform content decisions.

Responsibilities

• Create and publish accessible, engaging digital content from concept to publication.
• Identify opportunities to optimise journeys, improve discoverability and ensure content is evidence-based.
• Support CMS migration and content review cycles with cross-functional colleagues.
• Collaborate with designers, subject matter experts and teams to improve content and customer journeys.

Skills

Content design

Web content writing

Accessibility standards

SEO best practice

CMS platforms (Sitecore/Optimizely)

Analytics GA4

HTML

Stakeholder management

Collaboration

Tools

Sitecore

Optimizely

GA4

Siteimprove

SEMrush

Job description

British Heart Foundation is seeking a Digital Content & Journeys professional to design, edit and publish accessible web content. You will use SEO and analytics to improve performance and help audiences find information efficiently.

You will work across content, UX, data, technology and customer journeys, contributing to CMS migrations and a continuous improvement approach while collaborating with multiple teams to deliver high-quality digital experiences.