Digital Communications Executive

We Manage Jobs(WMJobs); Birmingham; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

LGPS

AVC scheme

Annual leave 28 days

EV car benefit

Healthcare plans

Gym membership discounts

Will writing

Mortgage advice

Bike purchase scheme

Volunteer leave

Interest-free financing

Job summary

West Midlands Combined Authority is seeking a Digital Communications Executive to craft engaging content across TikTok, blogs, websites and more, supporting the delivery of digital strategies and raising the profile of the Mayor and the West Midlands.

Based in Birmingham, the role involves producing multimedia content, advising on digital channels, and ensuring accessibility and data protection compliance while working with partners across the region.

Qualifications

• Proven track record of creating social media content in different formats.
• Experience of managing websites, blogs and social media channels.
• Ability to spot stories and bring them to life digitally.
• Ability to repurpose content for website and social media across channels.
• Champion best practice on all digital channels to boost engagement.
• Excellent organisational skills.
• Good communications skills.
• Attention to detail and proofreading.
• Able to analyse and evaluate information.
• Able to apply technical expertise.

Responsibilities

• Produce and distribute engaging digital content including video, photography, articles, social posts, infographics.
• Adapt content to suit the style and audience of each digital channel.
• Support development and implementation of digital communication strategies.
• Collaborate with Media and PR teams to communicate stories through digital channels.
• Provide digital advice and creative ideas to the organisation.
• Regularly review the performance of digital content and channels.
• Ensure WCAG 2.2 accessibility and GDPR compliance across websites and digital content.

Skills

Social media content

Video production

Photography

Content strategy

WCAG/GDPR

Analytics/reporting

Team collaboration

Attention to detail

Tools

WordPress

Job description

Are you a creative storyteller with a talent for creating engaging content across a range of digital channels?

We’re looking for someone to join our multi-award-winning Digital Communications team to help us bring our projects to life and reach new audiences in the West Midlands.

As a Digital Communications Executive, you will be supporting the day-to-day management of a wide range of digital tools and channels, including TikTok and our website. Your role will be to support the delivery of a wide range of innovative and engaging digital communications strategies, that will raise awareness of our work, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands.

You’ll play a key role in delivering a content-first approach for our social media accounts, suggesting innovative - often entertaining or emotive treatments – to communicating the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands.

No two days are the same in this role. You could be taking photos at events, filming videos showcasing the impact of our work in the real world, making TikToks on public transport, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between.

This is a great opportunity to be part of an innovative, ambitious and creative digital team.We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.

What you will be doing

• Produce and distribute a wide range of engaging digital content including video, photography, articles, social media posts, infographics etc.
• Ensure content is re-purposed and adapted effectively to the style and audience of each digital channel.
• Support with the development and implementation of digital communication strategies
• Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
• Provide digital advice and creative ideas to the organisation.
• Regularly review the performance of our digital content and channels by interpreting and reporting on statistics.
• Ensure compliance with WCAG 2.2 accessibility legislation on our websites and digital content, as well as GDPR in the management and collection of customer data

What’s essential

• Proven track record of creating a wide range of social media content in different formats
• Experience of managing websites, blogs and social media channels
• Able to spot an interesting story and bring it to life in an engaging way digitally
• Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels
• A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media
• Excellent organisational skills
• Good communications skills
• Attention to detail and proof-reading skills
• Able to analyse and evaluate information
• Able to apply technical expertise

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

Anonymised Applications.

Your uploaded CV won’t be visible after submission. Our process is anonymised, and only the information in your profile is used for shortlisting. Be thorough in each section. It’s your chance to showcase your skills and experience.

Using Artificial Intelligence (AI)

We cannot stop anyone from using AI to help write application content. Used right, it can be a great tool. If you choose to use AI, then use it as a helper rather than relying on it wholly to write your application.

Applications that rely too heavily on AI may be rejected during shortlisting. For help on how to write a supporting statement, please visit the FAQs section of our careers site.

Reasonable adjustments.

If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process, please get in touch with our Recruitment Team ([e-mail]).

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contributionscheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing,andmortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing