Digital Communications Executive

WMJobs; Birmingham; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Local Government Pension Scheme

EV car benefit scheme

Healthcare plans

Discounted gym membership

Discounted retailer shopping (2,000+)

Costco membership

Job summary

West Midlands Combined Authority (WMCA) is seeking a Digital Communications Executive to craft compelling digital content across video, photography, blogs and social media. You will support a content-first approach, collaborating with the wider team to raise awareness of WMCA priorities and engage residents of the West Midlands.

You’ll help manage digital channels, suggest innovative treatments, and contribute to strategies that enhance our online presence while ensuring accessibility and data

Qualifications

• Proven track record of creating social media content in multiple formats.
• Experience managing websites, blogs and social channels.
• Ability to spot engaging stories and bring them to life digitally.
• Ability to repurpose content for each channel including websites.
• Advocate for best practices across all digital channels.
• Excellent organisational and communication skills.
• Attention to detail and proofreading.
• Ability to analyse and evaluate information.
• Ability to apply technical expertise.

Responsibilities

• Produce and distribute engaging digital content (video, photography, articles, posts, infographics).
• Adapt content to fit the style and audience of each digital channel.
• Develop and implement digital communication strategies.
• Collaborate with Media and PR teams to share stories via digital channels.
• Provide digital advice and creative ideas to the organisation.
• Review digital content performance and report on metrics.
• Ensure WCAG 2.2 accessibility and GDPR compliance.

Skills

Social media content

Websites & blogs management

Storytelling

Content repurposing

Digital best practices

Organisation

Communication

Attention to detail

Analysis & evaluation

Technical application

Job description

West Midlands Combined Authority (WMCA), Are you a creative storyteller with a talent for creating engaging content across a range of digital channels? We’re looking for someone to join our multi-award-winning Digital Communications team to help us bring our projects to life and reach new audiences in the West Midlands. As a Digital Communications Executive, you will be supporting the day-to-day management of a wide range of digital tools and channels, including TikTok and our website. Your role will be to support the delivery of a wide range of innovative and engaging digital communications strategies, that will raise awareness of our work, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands. You’ll play a key role in delivering a content-first approach for our social media accounts, suggesting innovative - often entertaining or emotive treatments – to communicating the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands. No two days are the same in this role. You could be taking photos at events, filming videos showcasing the impact of our work in the real world, making TikToks on public transport, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between. This is a great opportunity to be part of an innovative, ambitious and creative digital team. We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.

What You Will Be Doing

• Produce and distribute a wide range of engaging digital content including video, photography, articles, social media posts, infographics etc.
• Ensure content is re-purposed and adapted effectively to the style and audience of each digital channel.
• Support with the development and implementation of digital communication strategies
• Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
• Provide digital advice and creative ideas to the organisation.
• Regularly review the performance of our digital content and channels by interpreting and reporting on statistics.
• Ensure compliance with WCAG 2.2 accessibility legislation on our websites and digital content, as well as GDPR in the management and collection of customer data

What’s Essential

• Proven track record of creating a wide range of social media content in different formats
• Experience of managing websites, blogs and social media channels
• Able to spot an interesting story and bring it to life in an engaging way digitally
• Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels
• A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media
• Excellent organisational skills
• Good communications skills
• Attention to detail and proof-reading skills
• Able to analyse and evaluate information
• Able to apply technical expertise

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

Salary And Benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing, and mortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest-free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costco membership through the WMCA.
• Boundless unlocks unlimited entry to top-rated UK attractions and loads of extra benefits and discounts.
• Eye Care Scheme, offering a free eye test and a financial contribution towards your glasses

For more information, please visit the benefits page on our career site.

Why join WMCA?

WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Our Values and Behaviours.

Fostering an environment where people feel valued, included, supported,