Digital Asset Specialist – Brand Studio

British Airways plc; Hounslow; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted standby tickets

Job summary

British Airways’ Creative Studio within the Customer directorate is seeking a Digital Asset Executive to manage and secure digital assets, ensuring proper licensing, tagging and version control. You will collaborate with internal teams and external agencies to source imagery and maintain efficient asset workflows.

You’ll support asset sourcing, auditing and training to adopt best practices, while contributing to brand-consistent, high-quality digital content across BA channels.

Qualifications

• Experience adding descriptive metadata into a digital asset management system.
• Planning and briefing tools experience; Adobe Workfront desirable.
• Experience in a studio environment or creative team.

Responsibilities

• Support the Digital Assets Manager by storing, cataloguing and tagging assets in BA’s DAM system.
• Respond to daily image and video sourcing and upload requests from stakeholders.
• Source imagery from third-party stock libraries with the Creative Studio and agencies.
• Help improve processes and workflows across BA’s digital asset supply chain.
• Regularly audit assets for accuracy, relevance and licensing compliance.
• Track asset expiry dates to ensure content remains licensed for use.
• Report system issues and assist users with access and file formats.
• Train teams on accessing, uploading and downloading assets and promote DAM best practices.
• Maintain version control so assets are current and changes recorded.
• Assist tracking and reporting of asset usage and access patterns.

Skills

Metadata management

Stakeholder liaison

Attention to detail

Collaborative work

Tools

Adobe Workfront

Job description

British Airways’ Creative Studio within the Customer directorate is seeking a Digital Asset Executive to manage and secure digital assets, ensuring proper licensing, tagging and version control. You will collaborate with internal teams and external agencies to source imagery and maintain efficient asset workflows.

You’ll support asset sourcing, auditing and training to adopt best practices, while contributing to brand-consistent, high-quality digital content across BA channels.