Digital Asset Coordinator, Brand Studio

British Airways plc; Greater London; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways is seeking a Digital Asset Executive to join the Creative Studio within the Customer directorate. You will manage digital assets, ensuring proper storage, licensing, and version control to enable teams to access and use assets confidently.

Key duties include cataloguing, tagging, coordinating with internal/external stakeholders, and improving DAM processes while maintaining copyright compliance.

Qualifications

• Experience adding descriptive metadata into a digital asset management system.
• Proven experience using planning and briefing tools, with Adobe Workfront desirable.
• Previous experience working within a studio environment or creative team.

Responsibilities

• Support the Digital Assets Manager in ensuring digital assets are correctly stored, catalogued and tagged within BA’s digital asset management system.
• Respond to daily image and video sourcing and upload requests from internal and external stakeholders.
• Work with the Creative Studio and external agencies to source imagery from third-party stock libraries.
• Support the continuous improvement of processes and workflows across BA’s digital asset supply chain.
• Regularly audit digital assets for accuracy, relevance and compliance with licensing and copyright requirements.
• Track asset expiry dates to help ensure content remains appropriately licensed for use.
• Proactively report system issues and troubleshoot user challenges relating to access and file formats.
• Train teams and new users on accessing, uploading and downloading digital assets, supporting adoption of DAM best practice.
• Maintain effective version control, ensuring the most up-to-date assets are available and changes are accurately recorded.
• Support tracking and reporting of asset usage, access patterns and the efficiency of the digital asset management system.

Skills

Metadata management

Digital asset workflows

Stakeholder management

Attention to detail

Communication skills

Problem solving

Collaboration in virtual teams

Brand integrity

Tools

Adobe Workfront

Job description

British Airways is seeking a Digital Asset Executive to join the Creative Studio within the Customer directorate. You will manage digital assets, ensuring proper storage, licensing, and version control to enable teams to access and use assets confidently.

Key duties include cataloguing, tagging, coordinating with internal/external stakeholders, and improving DAM processes while maintaining copyright compliance.