Digital Asset & Content Operations Lead

Halfords; Redditch; Hybrid; GBP 27,000 - 32,000; Full time

Benefits offered by this job

Hybrid working

Employee discounts

Pension

Life assurance

25 days leave + bank holidays

Career development

Job summary

Halfords is seeking a highly organised Digital Asset Executive to own our DAM ecosystem at the Redditch Support Centre. You will govern asset taxonomy, metadata standards, and licensing, empowering creative and marketing teams to work faster while upholding brand and legal guidelines.

In this hybrid role, you’ll manage ingestion, versioning and long‑term storage of video, image and design files, collaborate with editors and freelancers, and drive improvements to workflows that save time and

Qualifications

• Proven experience in Digital Asset Management, content operations, or library/information management.
• Strong understanding of DAM systems, metadata, tagging and taxonomy.
• Exceptional organisational skills and a meticulous eye for detail.
• Familiarity with multimedia formats including video, photography and design files.

Responsibilities

• Own and manage the organisation’s DAM platform, ensuring it’s structured, scalable, and intuitive
• Build and maintain a robust taxonomy, tagging system, and metadata standards to maximise discoverability
• Ingest, catalogue, and organise all incoming video, photography, and creative assets
• Oversee version control, archiving and long‑term storage best practice
• Maintain accurate records of licensing, usage rights and permissions
• Ensure all assets comply with legal, regulatory, and brand guidelines
• Establish and enforce governance policies to protect the integrity of the asset library
• Support pre‑ and post‑production workflows with clear, consistent asset handovers
• Collaborate with editors, photographers and videographers to uphold naming conventions and file standards
• Coordinate with agencies and freelancers to ensure seamless asset delivery
• Monitor asset usage and provide insights into performance and engagement
• Identify content gaps and opportunities based on user behaviour and campaign needs
• Design and optimise workflows for asset ingestion, approval and distribution
• Spot inefficiencies and introduce improvements that save time and reduce duplication
• Train and support teams on best‑practice use of the DAM system

Skills

Digital Asset Management

Metadata tagging

Brand governance

Stakeholder management

Tools

Bynder

Brandfolder

Adobe Experience Manager

Job description

Halfords is seeking a highly organised Digital Asset Executive to own our DAM ecosystem at the Redditch Support Centre. You will govern asset taxonomy, metadata standards, and licensing, empowering creative and marketing teams to work faster while upholding brand and legal guidelines.

In this hybrid role, you’ll manage ingestion, versioning and long‑term storage of video, image and design files, collaborate with editors and freelancers, and drive improvements to workflows that save time and