Digital Analytics Specialist

Vitality; Lower Blandford St Mary; Hybrid; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Bonus schemes

Pension up to 12%

Vitality health insurance

Life Assurance

Job summary

Vitality is seeking an experienced Digital Analyst on a 12‑month fixed term contract to lead analytics across UK digital estate, including vitality.co.uk and online quote journeys. You will own GA4 tracking, GTM implementation, and Looker Studio reporting, delivering insights to shape product and marketing roadmaps.

You will collaborate with product teams to generate data‑driven recommendations, identify experiments, and ensure data quality across platforms.

Qualifications

• Strong expertise in Google Analytics 4 and tagging frameworks.
• Hands-on experience with GTM, data layers, and data quality.
• Proven ability to translate analytics into actionable insights.

Responsibilities

• Collaborate with product and marketing teams to analyse digital performance across UK digital estate.
• Identify product opportunities, problems, and experiments for optimisation.
• Provide actionable data-driven recommendations to support prioritisation and roadmap decisions.
• Troubleshoot tagging, implementation, and data quality issues with analytics/tech teams.
• Maintain and governance of Google Tag Manager and Google Analytics 360 accounts.
• Present data through dashboards and visualisations to inform decisions.

Skills

Google Analytics 4

Google Tag Manager

Looker Studio

Power BI

Data visualization

Dashboard development

Tools

Google Analytics 360

Job description

About The Role

Team – Marketing and Digital Analytics

Working Pattern - Hybrid – 2 days per week in the Vitality Bournemouth, London or Stockport Office. Full-time hours per week, 12 Month FTC.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
• Expertise in Google Analytics 4, with the ability to translate digital behaviour into actionable business insights
• Excellent data visualisation skills, including advanced dashboard development in Google Data/Looker Studio (Power BI experience a bonus)

What this role is all about:

We're looking for an experienced Digital Analyst, on a 12-month fixed term contract, to be our go-to expert for digital analytics across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a hands‑on role centred around Google Analytics 4, Google Tag Manager and Looker Studio, requiring someone who is passionate about digital measurement, tracking implementation and reporting. Working closely with product and marketing teams, you'll deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.

Key Actions

• Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
• Understanding product opportunities, problems, and potential experiment ideas
• Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
• Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
• Maintenance of the Google Tag Manager and Google Analytics 360 account
• Reporting, visualising and presenting data to help with data‑driven decisions

What do you need to thrive?

• Strong skills with Google Analytics 4
• Hands‑on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
• Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards – preferably Looker Studio and Power BI
• Evidence of a proactive approach to self‑improvement and learning
• Excellent attention to detail and problem‑solving skills
• Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award‑winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid