Digital Analytics Manager

The Digital Recruitment Company; City Of London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus

Leave entitlement

Job summary

The Digital Recruitment Company is recruiting a Digital Analytics Manager in Reading on a permanent, hybrid basis. You will lead a team of analysts, shaping how data drives customer experience and commercial performance across digital channels.

Reporting to the Analytics Lead, you’ll translate strategy into high‑quality execution, embed analytics in product squads, and deliver measurable impact while thriving in a fast-paced, collaborative environment.

Qualifications

• Proven experience leading and growing an analytics team in a fast-paced environment.
• Experience analysing customer behaviour and value over time to inform decisions.
• Experience defining and implementing tracking requirements and data layers.
• Experience supporting A/B testing with reliable data and UX tools.
• Strong technical experience with GA4/Firebase, SQL, and large-scale data platforms; Python a plus.

Responsibilities

• Lead weekly trading analysis, translate data into insights and actionable recommendations.
• Build datasets, analytics, and skills to evolve the customer analytics mindset across teams.
• Embed analysts within product squads with clear measurement frameworks and tracking.
• Drive automation of recurring reporting and scalable analytics across markets.
• Support experimentation, segmentation, and personalisation initiatives.

Skills

Analytics leadership

Customer behavior analysis

Tracking requirements

AB testing

GA4 / Firebase

SQL

BigQuery

Python

Multi-market experience

Data visualization

Tools

Google Tag Manager

Tableau

ContentSquare

Decibel

Quantum Metric

BigQuery

Job description

Digital Analytics Manager

Job Type: Permanent

Salary: DOE + bonus

Location: Reading – Hybrid 1 -2 days a week In Office

Consultant: Mags Rendle

#loveyourjob

The Company

Move your career forward and embark on a career within this high-profile brand. DRC are working with a highly successful retail business who are expanding their digital and tech teams, and you will have the opportunity to be a part of this inspiring and talented new team whilst working in a brand-new role.

The Role

As a Digital Analytics Manager, you’ll play a key role in helping shape how we use data to improve customer experience and drive commercial performance across our digital channels. Reporting to the Digital Analytics and Experimentation Lead, you will work across Digital and Digitech, providing insight to support the Digital roadmap and strategy. You will play a key role in delivering against the analytics strategy, translating direction into high-quality execution and team output. You will lead a team of analysts, helping to further develop the operating model, culture and skills to move beyond reporting into actionable insight, clear recommendations, and measurable impact. You will work closely with the Analytics & Experimentation Lead to align on priorities and strategic direction. This role suits someone who thrives in a fast-paced environment and is motivated by delivering meaningful results through both leadership and hands-on contribution.

What You’ll Do as a Digital Analytics Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Team Leadership & Performance

• Lead and develop a high-performing team, fostering end-to-end ownership, pace, and accountability, and driving continuous improvement by evolving from reporting into proactive, insight-led delivery

Insight, Trading & Commercial Impact

• Lead weekly trading analysis to understand performance drivers, translate data into clear insights with clear next steps, deliver actionable recommendations across trading, product, experimentation and UX, drive Click & Collect optimisation by improving adoption and customer journeys, and collaborate to build datasets, analytics and skills that evolve the customer analytics mindset and enhance experiences for our most valuable customers.

Product Integration & Delivery

• Build and maintain processes that embed analysts effectively within product squads, define clear measurement frameworks and tracking requirements, enable high‑quality delivery through prioritization and coaching, collaborate with Product, UX and Engineering to improve ways of working and remove blockers, and build strong cross‑team relationships to position analytics as a value‑driving partner.

Data, Automation & Scalable

• Guide the team in working with large, complex datasets to uncover meaningful insights, drive automation of recurring reporting, ensure data is accessible and reliable for fast decision‑making, support scalable analytics across international markets, own and improve data layer and tracking implementations with hands‑on troubleshooting, and build strong relationships with digital analytics partners to ensure high‑quality delivery and effective tool usage aligned to business priorities.

Experimentation, Segmentation & Optimisation

• Lead the analytics contribution to the experimentation programme, supporting prioritisation and delivery of high-impact tests aligned to commercial outcomes
• leverage customer segmentation and behavioural insights to identify opportunities for personalisation and optimisation in both web and ap

What You’ll Get

• People are at the heart of what they do, so it’s essential we provide you with the right environment to perform at your very best.
• Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because it is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• Hybrid work model with 1–2 days in the office each week.

What You’ll Bring

They want everyone to feel valued, so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

Proven experience leading and growing an analytics team in a fast-paced, eCommerce or product-led environment; experience working within product-led ways of working with analysts embedded in squads; track record of delivering commercial impact through data.

Experience analysing customer behaviour and value over time, including cohort analysis, retention, and customer lifetime value, to inform commercial and product decisions.

Experience defining and implementing tracking requirements, including evaluating data layer structures, working with tagging frameworks, and ensuring data is accurate, reliable and fit for decision‑making; strong experience with tagging and tracking frameworks (e.g. Google Tag Manager), with the ability to evaluate and improve data layer implementations, troubleshoot tracking issues, and ensure data is robust, accurate and fit for decision‑making.

Experience supporting A/B testing, including translating insights into test hypotheses and ensuring data quality to enable reliable experimentation; experience with digital analytics and UX tools (e.g. Content square, Decibel, Quantum Metric); experience with data visualisation tools (e.g. Tableau).

Strong technical experience, including GA4 and/or Firebase (for app analytics), SQL (working with large-scale data environments), and large-scale data platforms (e.g. BigQuery, Teradata, Databricks); nice‑to‑have experience with customer segmentation and personalisation frameworks, Python or similar tools for advanced analysis or experimentation, and working in multi‑market / international environments.

Personal attributes: Highly proactive with a strong sense of ownership and accountability and a focus on delivering measurable outcomes; commercially minded with an understanding of performance and business impact; thrives in a fast-paced, evolving environment while bringing structure and clarity; hands‑on and delivery‑focused, able to prioritise and maintain high standards; strong leadership capability with experience coaching, developing, and supporting others to achieve high performance.

Does this sound like you? Great, because they can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential They are excited about their future and excited to develop yours.

Why apply

• Hybrid working
• Bonus structure and strong package
• Excellent career potential
• First-class on-going training and development
• Supportive and caring environment
• Attractive, successful, and global organisation.