Digital Analytics Manager (Google Tag Manager)

Intelligent People; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Intelligent People is seeking a hands-on Digital Analytics Manager for a leading consumer-facing eCommerce business in London. You will own web and app tracking, measurement setup, and data quality, collaborating with Product, Engineering and Marketing to drive data-driven decisions.

Strong GA4, Google Tag Manager expertise (including Server-Side GTM), data layer, and pixel/conversion tracking are essential. Office presence in London 1 day/week, with flexible arrangements for distant candidates.

Qualifications

• Strong GA4 and digital analytics experience.
• Web and app tracking proficiency.
• Data layer and conversion/pixel tracking expertise.
• Experience with a large-scale consumer transactional/eCommerce platform.

Responsibilities

• Own web and app tracking and measurement.
• Improve tracking quality and reliability across properties.
• Collaborate with Product, Engineering and Marketing to enable data-driven decisions.

Skills

GA4

Digital analytics

Web & app tracking

Measurement & data quality

Tools

Google Tag Manager

Server-Side Google Tag Manager

Job description

A leading consumer-facing eCommerce business is looking for a hands-on Digital Analytics Manager to own its web and app tracking and measurement.

The **key** requirement is strong, hands-on Google Tag Manager experience, including Server-Side Google Tag Manager. You’ll also need solid GA4, data layer, web/app tracking, pixels and conversion tracking experience.

This is a technical implementation role where you’ll take ownership of the measurement setup, improve tracking quality and work closely with Product, Engineering and Marketing.

Key requirements:

• Strong GA4 and digital analytics experience
• Web and app tracking
• Data layer and conversion/pixel tracking
• Experience with a large-scale consumer transactional/eCommerce platform (e.g. travel, ticketing, ecommerce). Our client's website attracts 40 million users annually.

Ideally, you will attend their London office 1 day per week, but there can be flex on candidates that are further afield and very relevant.