Digital Analyst

Zachary Daniels; Liverpool; Hybride; GBP 40 000 - 55 000; Plein temps

Résumé du poste

Zachary Daniels is recruiting a Digital & Ecommerce Analyst to own analysis across digital channels, translating data into practical recommendations and informing commercial decisions. The role blends hands-on data work with stakeholder engagement and aims to improve how data is accessed and understood across the business.

You’ll work with colleagues in digital, commercial and marketing to deliver insight, identify opportunities and develop reporting tools that support self-service analytics.

Qualifications

• Previous experience in a digital, ecommerce, web or commercially focused analytics role.
• Strong SQL skills and experience working with large datasets.
• Hands-on experience using a cloud-based data warehouse, ideally BigQuery.
• Good knowledge of web analytics platforms, with experience of GA4 particularly relevant.
• Experience creating dashboards using Power BI, Looker or another visualisation platform.

Responsabilités

• Analyse digital trading, customer and website data to identify trends and areas of opportunity.
• Investigate changes in online performance and provide clear explanations to stakeholders.
• Translate commercial questions into structured analysis and practical recommendations.
• Query and combine data from multiple sources using SQL.
• Use web analytics platforms to assess customer journeys, engagement and conversion.
• Build and maintain dashboards that make performance information easier to access.
• Partner with teams across digital, marketing and commercial functions.
• Present findings to stakeholders with different levels of technical knowledge.
• Assess the likely commercial value of recommendations and help teams prioritise activity.
• Improve reporting processes and reduce reliance on manual analysis.
• Support the development of self-service reporting across the organisation.
• Explore new ways of using automation and emerging technology within analytics.
• Share knowledge and contribute to the continued development of the wider data function.

Connaissances

Strong analytical skills

Stakeholder engagement

Commercially minded

Data storytelling

Outils

SQL

BigQuery

GA4

Power BI

Looker

Excel

Description du poste

Working Pattern: Hybrid, two to three days per week in the office

Zachary Daniels is supporting an established consumer-facing business with the appointment of a Digital & Ecommerce Analyst.

This is a commercially focused position for someone who can interpret online performance data, identify what is influencing customer behaviour and help teams make better decisions.

Working with colleagues across digital, commercial and marketing functions, you will provide insight into performance, highlight opportunities and improve how data is accessed and understood across the organisation.

The Opportunity

You will take ownership of analysis across the organisation's digital channels, looking beyond headline numbers to explain what is happening, why it is happening and what the business should do next.

The role combines hands-on data analysis with stakeholder engagement. You will investigate performance, develop reporting solutions and communicate your findings in a way that is clear, practical and commercially relevant.

You will also have the opportunity to improve existing tools and introduce more efficient ways of delivering insight.

Key Responsibilities

• Analyse digital trading, customer and website data to identify trends and areas of opportunity
• Investigate changes in online performance and provide clear explanations to stakeholders
• Translate commercial questions into structured analysis and practical recommendations
• Query and combine data from multiple sources using SQL
• Use web analytics platforms to assess customer journeys, engagement and conversion
• Build and maintain dashboards that make performance information easier to access
• Partner with teams across digital, marketing and commercial functions
• Present findings to stakeholders with different levels of technical knowledge
• Assess the likely commercial value of recommendations and help teams prioritise activity
• Improve reporting processes and reduce reliance on manual analysis
• Support the development of self-service reporting across the organisation
• Explore new ways of using automation and emerging technology within analytics
• Share knowledge and contribute to the continued development of the wider data function

About You

• Previous experience in a digital, ecommerce, web or commercially focused analytics role
• Strong SQL skills and experience working with large datasets
• Hands-on experience using a cloud-based data warehouse, ideally BigQuery
• Good knowledge of web analytics platforms, with experience of GA4 particularly relevant
• Experience creating dashboards using Power BI, Looker or another visualisation platform
• Able to explain complex findings in clear and commercially relevant language
• Comfortable working directly with stakeholders and challenging assumptions
• An understanding of online customer behaviour and digital performance measures
• Experience improving or automating reporting processes
• Familiarity with data transformation, reporting workflows and data quality
• Strong Excel skills and confidence working with wider business productivity tools
• Curious, proactive and comfortable identifying opportunities without waiting for a defined brief

This is an opportunity to join a well-established business where data is becoming increasingly important to commercial decision-making.

You will be given meaningful ownership, exposure to senior stakeholders and the opportunity to influence how digital performance is measured and understood.