Digital & AI Communications Strategist

EDF Energy Limited; Hove, Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Market-leading pension scheme

Flexible benefits

Hybrid working

Job summary

EDF Energy Limited is seeking a Digital and AI Communications Manager to shape how audiences discover, understand and engage with the business. You will lead digital strategy, content and campaigns across owned, earned and paid channels, with a focus on reputation and stakeholder engagement rather than sales.

You will influence senior stakeholders, manage SEO and AI-driven discovery, and coordinate governance across the organisation while championing accessibility and best practice in a

Qualifications

• Proven digital communications experience managing corporate channels and content.
• Strong understanding of SEO, analytics and AI-driven search behaviours.
• Experience with CMS systems such as Drupal, WordPress or Sanity; familiarity with GA, Trends, Looker Studio and Search Console.
• Experience managing paid digital and social campaigns across LinkedIn, YouTube, Meta and programmatic channels.
• Ability to translate digital trends and AI developments into practical recommendations and plans.
• Excellent written and verbal communication and stakeholder management skills.
• Strong project management and delivery of complex digital projects like website migrations.
• Ability to collaborate across teams and influence at all levels.

Responsibilities

• Act as trusted adviser to EDF's leadership and communications teams across non-Retail areas.
• Shape and deliver digital communications strategies and corporate campaigns.
• Lead SEO, accessibility and AI discoverability improvements across corporate platforms.
• Own and coordinate content on EDF's company webpages, including homepage management.
• Oversee paid and organic campaigns across social media and web.
• Analyze channel performance and provide actionable insights to improve reach and engagement.
• Line manage the Digital Corporate Communications Lead and support integrated campaigns.
• Provide training on digital best practice, AI tools and content optimisation.
• Coordinate digital governance activities and drive consistency across the business.
• Innovate with emerging technologies and AI-enabled approaches to improve efficiency.
• Conduct regular competitor benchmarking and identify opportunities for improvement.
• Deliver complex digital initiatives like website audits, enhancements and migrations.

Skills

Digital communications

SEO

Analytics

CMS familiarity

Paid campaigns

Stakeholder management

Tools

Google Analytics

Google Trends

Looker Studio

Search Console

Job description

EDF Energy Limited is seeking a Digital and AI Communications Manager to shape how audiences discover, understand and engage with the business. You will lead digital strategy, content and campaigns across owned, earned and paid channels, with a focus on reputation and stakeholder engagement rather than sales.

You will influence senior stakeholders, manage SEO and AI-driven discovery, and coordinate governance across the organisation while championing accessibility and best practice in a