Digital Advertising Officer

Dogs Trust Company Limited; Greater London; On-site; GBP 32,000 - 39,000; Full time

Job summary

Dogs Trust is seeking a Digital Advertising Officer in London to deliver paid digital marketing campaigns and help spread the word about the charity. You will manage campaigns end-to-end, with a focus on Meta Ads and Google Ads, while analysing performance via GA4 and delivering data-driven recommendations.

The role is a fixed-term full-time contract until 31 December 2026, with interviews scheduled in late September. Competitive benefits are offered beyond base pay.

Qualifications

• Experience with paid digital advertising campaigns, specifically Meta Ads and Google Ads, with PPC understanding.
• Strong analytics skills to interpret data and drive decisions.
• Effective time management and prioritisation to juggle multiple priorities.
• Creative copywriting skills and a passion for Dogs Trust.

Responsibilities

• Manage campaigns through full lifecycle from briefing to asset/copy development, focusing on paid social.
• Optimise and test campaigns using platform data and GA4 to track KPIs and provide data-driven recommendations.
• Collaborate with stakeholders across the charity to ensure content reaches the correct audience.

Skills

Paid digital advertising

Meta Ads

Google Ads

GA4 analytics

Copywriting

Time management

Stakeholder collaboration

Tools

GA4

Job description

Digital Advertising Officer

Application Deadline: 22 September 2026

Department: Digital

Employment Type: Fixed Term - Full Time

Location: London

Compensation: £35,875 per year + benefits

Description

Are you a digital marketing professional who loves dogs?

We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.

What does this role do?

As Digital Advertising Officer, you will:

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.

This role is a fixed term contract until 31st December 2026. Interviews for this role are provisionally scheduled for week commencing 25th to 29th September 2026, and will take place on Teams.

Could this be you?

To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.

What does this team do?

The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website and other online platforms and services.