Design Lead: Creative Strategy for Performance Marketing

NP Digital; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

London location with flexible/hybrid工作

Private Health Insurance

Company pension and life insurance

25-Day holiday allowance

Job summary

Yodel Mobile, part of NP Digital, seeks a Design Lead to shape the Creative Studio's output in a hybrid London setting. You will balance strategic direction with hands-on creation, leading across ASO, Paid Media and performance testing while guiding freelancers and internal teams.

You will collaborate with the Creative Project Manager and Head of Creative Delivery to ensure exceptional quality, scalable systems and commercial success. Applicants must reside in England.

Qualifications

• 5+ years' experience in a creative, performance marketing or digital agency environment, including experience in a senior creative role.
• Experience developing and leading creative strategy across Paid Media campaigns, including Meta, Google and other performance-driven channels.
• Strong understanding of performance marketing principles, creative testing methodologies and conversion-focused creative.
• Strong understanding of App Store Optimisation (ASO), Mobile Growth and the relationship between creative and app performance.
• Experience translating performance data, audience insights and campaign learnings into actionable creative recommendations.
• Experience presenting creative strategies, concepts and recommendations to clients and senior stakeholders.
• Experience managing freelancers and external creative partners, providing clear direction, feedback and quality assurance.
• Strong visual design skills with the ability to create high-quality ASO and Paid Media assets when required.
• Experience developing creative concepts from insight through to execution.
• Experience building and managing scalable creative systems, templates, asset libraries and production workflows.
• Highly proficient in Figma, including Figma Buzz, Figma Motion and collaborative design workflows.
• Strong understanding of AI-powered creative tools and a passion for leveraging technology to improve creative quality and efficiency.

Responsibilities

• Own the creative vision, strategy and quality across all client accounts.
• Ensure all creative output aligns with client objectives, brand guidelines and Yodel Mobile's performance‑first approach.
• Lead Paid Media creative strategy and translate performance insights into actionable creative recommendations.
• Review, critique and approve creative work before client presentation.
• Champion creative testing and continuous optimisation to improve performance outcomes.
• Direct and oversee creative work produced by freelance partners.
• Act as the quality owner for all creative output, regardless of who produces the final asset.
• Provide clear creative direction, feedback and support throughout production.
• Contribute directly to creative production when required.
• Serve as the lead strategic and design contact across client accounts.
• Present creative strategies, concepts and recommendations with confidence.
• Build trusted relationships with client stakeholders.
• Lead workshops, ideation sessions and strategic creative discussions.
• Challenge thinking constructively to improve creative outcomes.
• Champion innovation across creative processes, workflows and delivery.
• Drive adoption of AI and emerging technologies that improve quality and efficiency.
• Stay informed on industry trends, platform updates and creative best practices.
• Develop scalable creative systems, templates and frameworks.

Skills

Senior creative leadership

Creative strategy across Paid Media

Performance marketing understanding

ASO & Mobile Growth

Data-driven creative recommendations

Presentation to clients & stakeholders

Freelancer management

Visual design for ASO & Paid Media

Creative concept development

Scalable creative systems

Figma proficiency

AI-powered creative tools

Tools

Figma

Job description

Yodel Mobile, part of NP Digital, seeks a Design Lead to shape the Creative Studio's output in a hybrid London setting. You will balance strategic direction with hands-on creation, leading across ASO, Paid Media and performance testing while guiding freelancers and internal teams.

You will collaborate with the Creative Project Manager and Head of Creative Delivery to ensure exceptional quality, scalable systems and commercial success. Applicants must reside in England.