Deputy Boutique Manager (Operations)

Maison Alaïa; Greater London; On-site; GBP 38,000 - 52,000; Full time

Job summary

Maison Alaïa in London seeks an experienced Boutique Manager to drive sales performance and client engagement. You will oversee daily boutique operations, coach the team, and ensure adherence to luxury brand guidelines while optimizing client experiences.

You will implement CRM-driven clienteling strategies, analyse reports, and collaborate with the management on training and execution of brand standards to elevate store performance.

Qualifications

• Experience in luxury retail management.
• Strong CRM and clienteling experience.
• Excellent organisational and detail orientation.

Responsibilities

• Co-monitor boutique sales targets and KPI performance.
• Provide monthly and ad hoc reports with insights and corrective actions.
• Support boutique operations and administration.
• Lead and develop boutique team to meet targets and brand standards.
• Drive client development through proactive clienteling and events.
• Ensure visual merchandising aligns with brand guidelines.

Skills

People management

CRM

Clienteling

Retail operations

Reporting

Brand standards

Tools

MS Office

CRM software

AI tools

Job description

• Co-monitor the achievement of sales targets and KPI’s for the boutique
• Provide monthly and ad hoc reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions
• Support the effective running of the boutique

HOW WILL YOU MAKE AN IMPACT?

Boutique performance and sales achievement

• Co-monitor the achievement of sales targets and KPI’s for the boutique
• Provide monthly and ad hoc reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions
• Support the effective running of the boutique

Team management and people development

• Support the Boutique Manager in the management of the team to optimize personal and boutique performance and profitability
• Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
• Support the Boutique Manager in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
• Support the Boutique Manager with the annual performance management process to provide feedback
• Delegate operations activities and establish clear responsibilities within the team
• Assist the Boutique Manager to provide trainings to the team and support the coaching to drive success

Client development

• Champion clienteling behaviors and ways of working among the team to drive a client centric business: proactive outreach with existing clients and prospects, head to toe styling, working by appointment
• Elevate client experience in store and out of store ensuring brand guidelines are met
• Leverage all clienteling tools to achieve the results: clienteling app, client development plans, local experiences.
• Report on ROI following clienteling and CRM actions implemented in store, providing insight to unlock specific opportunities by store and client segment

Boutique operations and administration

• Responsible for all group, Maison and boutique policies, procedures and guidelines to be applied in-store
• Monitor visual merchandising and displays to maintain brand image and boutique presentation
• Ensure compliance with sales, financial and security procedures as outlined by the Maison
• Supervise the boutique back office and administration, incl invoices, plannings, payroll, commissions etc.
• Monitor the quality of the client database per sales associate and that daily traffic is counted correctly daily
• Ensure the boutique is properly maintained (light, furniture etc) and take corrective actions in accordance with the Brand standards & guidelines

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

Profound experience in a similar role in a luxury environment

• Deep understanding of retail operations
• Strong people management skills
• Proven experience with CRM and clienteling
• Advanced with IT tools (MS Office, CRM, AI)
• Excellent attention to detail and organisation skills
• Team player with strong interpersonal skills