Boutique Director

IWC Schaffhausen; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

IWC Schaffhausen in London invites a seasoned Boutique Director to drive commercial performance, client experience, and team leadership within a luxury retail setting. You will manage day-to-day store operations, lead the boutique team, and protect the Maison’s image through disciplined execution and entrepreneurial ownership.

The role requires strong business judgment, high standards, and the ability to build lasting client relationships while aligning people and priorities to ambitious

Qualifications

• At least 5 years of management experience in a luxury environment.
• Strong clienteling expertise and a deep understanding of HNW client expectations and relationship management.
• Entrepreneurial mindset with ability to turn strategy into boutique reality.

Responsibilities

• Oversee boutique sales, profitability, budget discipline, and commercial planning to achieve targets.
• Lead, motivate, recruit, and develop the boutique team with clear expectations and standards.
• Drive operational excellence across store presentation, stock control, compliance, financial processes, and reporting.
• Build and deepen lasting client relationships through clienteling, events, CRM follow-up, and personalized service.
• Represent the Maison and strengthen brand awareness, partnerships, and local reputation.

Skills

Boutique leadership

Client relationships

Team leadership

Budgeting / P&L

Luxury retail experience

Job description

Your Mission

The Boutique Director is fully responsible for the boutique’s commercial performance, client experience, team leadership, and operational excellence. This person manages day-to-day store operations, drives sales and profitability, and protects the Maison’s image and reputation through disciplined execution and entrepreneurial ownership. The role turns strategy into boutique reality by aligning people, priorities, and performance around ambitious business goals. This person combines strong business judgment with refined people leadership, able to manage complex situations while advising and inspiring others. Known for setting direction, building high-performing teams, and maintaining exceptional standards in luxury retail, the Boutique Director acts as the visible leader of the boutique and a trusted ambassador of the Maison.

HOW WILL YOU MAKE AN IMPACT?

Responsibilities

• Oversee boutique sales, profitability, budget discipline, and commercial planning to ensure achievement of defined performance targets.
• Lead, motivate, recruit, and develop the boutique team while setting clear expectations, responsibilities, and standards of execution.
• Drive operational excellence across store presentation, stock control, compliance, financial processes, and reporting.
• Build and deepen lasting client relationships through clienteling, event strategy, CRM follow-up, and personalized service.
• Represent the Maison inside and outside the boutique, strengthening brand awareness, partnerships, and local reputation.
• Create a culture of accountability, inclusion, coaching, and continuous improvement that supports long-term team and business success.

Competencies

• Manage: Plans and monitors boutique operations, financial performance, resources, and reporting to achieve commercial objectives and budget discipline.
• Lead: Inspires others and sets direction, develops people, and makes decisions that keep the team focused, aligned, and accountable for results.
• Deep Care: Balances performance with genuine care for people and clients, ensuring trust, consistency, and attention to detail in every interaction.
• Build Culture: Creates a strong boutique identity through collaboration, pride, inclusiveness, and shared ownership of the Maison’s standards.
• Business Development: Develop qualitative client and prospect database, network the local area, forge external relationships and partnerships

HOW WILL YOU EXPERIENCE SUCCESS WITH US?

• At least 5 years of management experience in a luxury environment.
• Result and action oriented with strong entrepreneurial mind-set.
• Natural leader with good interpersonal competences and empathy.
• Impeccable personal presentation and professional demeanour with a high level of integrity, discretion, and ethical conduct.
• Strong clienteling expertise and a deep understanding of HNW client expectations and relationship management.
• Excellent communication, interpersonal, and negotiation skills, proficiency in English ; additional languages are a plus.
• Passionate about luxury, craftsmanship, client service
• Deep understanding and exposure to Mayfair environment and local luxury client communities