Demand Marketing Manager

The Access Group; Loughborough; Hybrid; GBP 45,000 - 75,000; Full time

Benefits offered by this job

25 days leave

Charity days

Job summary

The Access Group offers a blended approach to office work, supporting collaboration and career progression. We focus on campaigns that convert, using data and AI tools to improve results, while ensuring our people feel valued and supported.

Beyond a competitive salary, our benefits include wellbeing days to reach 25 days of annual leave, a health contribution, and two charity days to support causes that matter to you. Join a team that values growth and impact.

Qualifications

• B2B demand generation experience with pipeline impact.
• Experience using marketing automation and analytics to improve results.
• Strong communication and stakeholder skills.
• Understanding of buyer journey and digital channels.

Responsibilities

• Drive pipeline by planning and running multi-channel campaigns to generate qualified leads.
• Collaborate with Sales to ensure leads convert into pipeline and revenue.
• Track campaign performance from lead to sales opportunity and provide recommendations.
• Test and refine using AI tools to improve results.

Skills

B2B demand generation

Marketing automation

Analytics

Stakeholder management

Tools

Marketing platforms

Analytics platforms

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have two charity days allocated to support a cause that matters to you.

About you:

You’re someone who enjoys turning marketing activity into real pipeline.
You’re motivated by seeing campaigns convert into qualified leads, opportunities and revenue. You use data and insight to decide where to focus, and you’re always testing new ways to get better results.

You’re comfortable working with Sales, Product and Go-to-Market teams, and you build trusted relationships across them. You like getting things done, taking ownership of your work and collaborating with others to achieve the best outcome.

You take pride in running well-planned, high-quality campaigns that are consistent with our brand. You’re curious about new channels and AI tools, and you’re always looking for ways to improve how we reach and convert our customers.

Day-to-day, you will:

• Drive pipeline by planning and running campaigns across a mix of channels, including always‑on activity, to deliver the qualified leads and sales opportunities we’ve agreed to hit.
• Work closely with Sales to make sure the leads they receive are the right ones, and create toolkits and campaigns that help them turn pipeline into wins.
• Track how campaigns perform at each stage, from first lead to sales opportunity, and turn the data into clear recommendations that grow pipeline.
• Test, learn and fine‑tune what we do, using AI tools to work smarter and improve results.

Your skills and experiences should also include:

• Proven B2B demand generation experience, with a track record of generating leads that turn into pipeline and revenue.
• Confidence using marketing automation and analytics platforms to track and improve results.
• Strong communication and stakeholder skills, including sharing pipeline performance with senior colleagues.
• An understanding of the buyer journey and how digital channels move customers towards a purchase.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.