Demand Marketing Manager

The Access Group; Loughborough; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Health contribution

25 days leave

Charity days

Job summary

The Access Group is seeking an enthusiastic marketer to support Demand Generation for Access Construction in the UK. You will join a global marketing team, driving campaigns across digital channels and content to generate qualified leads.

You’ll collaborate with the Paid Media Lead to ensure messaging aligns with ICPs, and you will create content using Canva and AI tools to accelerate production and insights. A blended office approach is available with career progression opportunities.

Qualifications

• Experience in B2B technology or software marketing and creating clear, engaging content.

Responsibilities

• Support the planning and delivery of integrated marketing campaigns across digital, email, events and content syndication to generate qualified leads.
• Work closely with our Paid Media Lead to align adverts and landing pages with our ideal customer profiles so that our messaging feels consistent and relevant.
• Create and manage content such as email campaigns, social posts, imagery in Canva and other campaign assets, using AI tools like Copilot to speed up content creation and reporting.
• Track performance across the marketing funnel, share insights and support smooth lead handovers to our Sales Development team.

Skills

Campaign planning

Digital marketing

Content creation

Canva

AI tools

ABM

Tools

Marketo

Salesforce

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have two charity days allocated to support a cause that matters to you.

About you:

You’re an enthusiastic marketer who enjoys bringing campaigns to life and seeing real results. You’re curious, hands‑on and ready to support demand generation for Access Construction in the UK. You’ll join a global marketing team where you can grow your skills, work on a mix of digital channels and develop your understanding of our customers. If you don’t tick every box but you’re eager to learn, we’d still love to hear from you.

Day‑to‑day, you will:

• Support the planning and delivery of integrated marketing campaigns across digital, email, events and content syndication to generate qualified leads.
• Work closely with our Paid Media Lead to align adverts and landing pages with our ideal customer profiles so that our messaging feels consistent and relevant.
• Create and manage content such as email campaigns, social posts, imagery in Canva and other campaign assets, using AI tools like Copilot to speed up content creation and reporting.
• Track performance across the marketing funnel, share insights and support smooth lead handovers to our Sales Development team.

Your skills and experiences might also include:

• Experience in B2B technology or software marketing and creating clear, engaging content.
• Confidence using digital channels like email, social media and paid advertising, with an understanding of account‑based marketing.
• Hands‑on experience with Canva and an interest in using AI tools to improve efficiency and insight.
• Comfort working with marketing tools such as automation platforms and customer relationship systems like Marketo or Salesforce.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid‑sized organisations in commercial and non‑profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high‑performing culture where everyone feels valued, respected, and empowered to thrive.

If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for. We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You.

Hello! We are thrilled you are considering Access as your next career move. Why? Because At Access, people are at the heart of everything we do. Our people are game‑changers, life‑lovers, culture‑builders, and free‑thinkers. We strive to create an environment where everyone feels valued, respected and empowered to contribute their best. We believe in hiring creative, curious and caring future‑ready people who bring their unique diversity and a learn‑it‑all mindset to our global team. We believe in working hard as a collective team to win with our customers, give back to the communities we represent and celebrate successes together. We can’t wait to meet you.