Demand Generation Manager

The Access Group; Loughborough; Hybrid; GBP 42,000 - 61,000; Full time

Benefits offered by this job

25 days leave

Health contribution

Charity days

Range of benefits

Job summary

The Access Group is seeking a proactive digital marketing professional to lead demand generation from our Loughborough office. You will craft digital-first campaigns to generate qualified pipeline, align with Sales, and drive revenue growth across Maintain and Trail.

You will collaborate with Sales, Product and Content teams, leveraging Marketo and HubSpot to measure performance and optimise activity. A strong focus on AI technologies and GEO trends will shape opportunities.

Qualifications

• Experience delivering B2B demand generation campaigns in a digital-first environment.
• could be 3-4 bullet concise lines with campaign ownership.
• Experience using marketing automation and CRM platforms such as Marketo and HubSpot.

Responsibilities

• Develop and deliver digital-first demand generation campaigns that drive pipeline and revenue growth.
• Own campaign planning with Content, Design, Web and Paid Media teams.
• Collaborate with Sales to generate high-quality MQLs that convert into SQLs and customers.
• Use Marketo and HubSpot to monitor performance and optimise activity.
• Stay up to date with AI technologies and digital marketing trends.

Skills

B2B demand generation

Digital marketing

Campaign planning

Sales alignment

Marketing automation

CRM tools

Tools

Marketo

HubSpot

Job description

This role would be hybrid with the expectation of coming into the Loughborough office 1-2 days per week

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

About you:

You enjoy creating marketing strategies that deliver real commercial results. You’re comfortable developing digital-first campaigns that generate qualified pipeline and revenue growth, using data and insight to optimise performance and improve conversion.

You’re a collaborative marketer who works closely with Sales, Product, Content and Digital Marketing teams to deliver impactful campaigns. You have a strong understanding of buyer journeys and ideal customer profiles (ICPs), and you’re curious about emerging technologies, including Artificial Intelligence (AI), Large Language Models (LLMs) and Generative Engine Optimisation (GEO).

Day-to-day, you will:

• Develop and deliver digital-first demand generation campaigns that drive qualified pipeline and revenue growth across Maintain and Trail.
• Own campaign planning, collaborating with Content, Design, Web and Paid Media teams to bring campaigns to life.
• Work closely with Sales to generate high-quality MQLs that convert into SQLs and customers.
• Use Marketo and HubSpot to monitor campaign performance, optimise activity and share insights with stakeholders.
• Stay up to date with emerging AI technologies and evolving digital marketing trends to identify new opportunities for growth.

Your skills and experiences might also include:

• Proven experience delivering B2B demand generation campaigns within a digital-first environment.
• Strong understanding of buyer journeys, ideal customer profiles (ICPs) and multi-channel marketing.
• Experience using marketing automation and CRM platforms such as Marketo and HubSpot
• Excellent commercial awareness with the ability to analyse campaign performance and optimise results.
• Experience within SaaS or B2B technology is desirable, with knowledge of operations technology, maintenance software or related markets considered an advantage.

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?