Demand & Integrated Marketing Specialist

JR United Kingdom; Preston; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading global manufacturing company seeks a Demand & Integrated Marketing Specialist for a 12-month remote contract in the UK. This dynamic role involves creating integrated marketing programs, driving campaign strategies, and collaborating with international teams. Candidates should have over 7 years of marketing experience and strong analytical skills. Flexibility to work US hours is required.

Qualifications

• 7+ years of experience in marketing roles.
• Experience in project and stakeholder management.
• Proven analytical skills with KPI setting and performance tracking.

Responsibilities

• Develop marketing programs for end-users and sales teams.
• Deliver email campaign strategies and content creation.
• Collaborate on paid media strategies to enhance customer journey.

Skills

Analytical Skills

Stakeholder Management

Creative Brief Writing

Tools

Salesforce

Adobe Analytics

Google Analytics

Eloqua

Job description

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Demand & Integrated Marketing Specialist, Preston, Lancashire

Client: ECS Resource Group

Location: Preston, Lancashire, United Kingdom

Job Category: Other

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EU work permit required:

Yes

Job Views: 4

Posted:

26.06.2025

Expiry Date:

10.08.2025

Job Description:

Global Demand & Integrated Marketing Specialist

Contract: 12 months initially

Location: UK, remote (occasional travel to Berkshire)

Hours: UK hours, but flexible to work US time zones

I am recruiting for my organisation's global, industrial manufacturing business. Looking for an Integrated and Demand Marketing Specialist; this is an exciting opportunity to collaborate with some of the most innovative and diverse people around the world.

You will make an impact by co-creating and implementing demand generation programs, building end-to-end integrated programs, and managing global campaign strategies.

Key Responsibilities:

• Develop end-to-end integrated marketing programs for end-users, channel partners, and sales teams to drive targets across the marketing funnel.
• Deliver end-user email campaign strategies, including targeted content creation and lead nurturing programs.
• Collaborate with the global paid media team to create paid search and social strategies, including messaging, imagery, CTA, and landing pages to enhance customer journey and meet KPIs.
• Serve as a trusted advisor to the division team, translating business needs into comprehensive communication briefs for internal or agency creative teams, focusing on resonating messaging and value propositions.
• Drive project success through meticulous planning, timeline management, and stakeholder engagement, including global and regional leaders.
• Lead global reporting for the top 12 countries, ensuring timely updates on key metrics like marketing contacts, MQLs, opportunities, etc.
• Support campaign performance reviews and share learnings broadly.
• Collaborate with area teams to align activation plans with global KPIs.

Qualifications:

• 7+ years of experience in marketing roles.
• Experience in creative brief writing, project and stakeholder management.
• Proven analytical skills with KPI setting and performance tracking, using tools like Salesforce, Adobe/Google Analytics; Eloqua experience is a plus.