Demand Generation Marketing Manager

Novuna; Newbury; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Bonus scheme

Company car or cash alternative

Flexible hybrid working

25 days’ holiday

Wellbeing package with BUPA

Job summary

Novuna Vehicle Solutions is seeking an experienced Demand Generation Marketing Manager to drive campaigns that create demand, generate qualified leads and support measurable commercial growth. The role is hybrid, based in Newbury and Trowbridge, reporting to the Head of Marketing.

You will lead insight-led campaigns, partner with Sales and agency partners, and manage journeys from awareness to meaningful sales conversations in priority markets.

Qualifications

• Proven experience in B2B demand generation or lead generation.
• Ability to develop integrated marketing campaigns across content, digital, events, paid media and sales enablement channels.
• Comfortable collaborating with sales teams to define target audiences, optimise lead quality and drive effective follow-up.

Responsibilities

• Develop and deliver integrated demand generation campaigns across key sectors and audiences.
• Create compelling, proposition-led content and messaging across channels.
• Partner with Sales, Marketing and stakeholders to align activity with commercial priorities.
• Monitor campaign performance, budgets and agency activity to optimise ROI.

Skills

B2B demand generation

Lead generation

Campaign management

Tools

CRM

Marketing tech

Job description

Are you an experienced B2B marketing manager? Know how to turn marketopportunity into qualified pipeline? Capable of creating demand generation campaigns that deliver measurable commercial results?

Sounds like you? We're looking for a Demand Generation Marketing Manager to play a key role in delivering campaigns that create engagement and convert interest into high-quality pipeline across our priority markets.

Who we are.

From personal leasing for individual customers through to managing entire fleets for some of the UK's best-known brands. At Novuna Vehicle Solutions we're leading the way with Electric Vehicle Leasing, Alternative Fuels and Fleet Electrification. From installing home-charging units for individual drivers to helping our commercial fleet customers select vehicles and plan their infrastructure.

What you'll do.

Reporting to the Head of Marketing, you'll turn insight-led thought leadership, customer proof points and proposition messaging into targeted activity that creates demand, generates qualified leads and supports measurable commercial growth.

Working closely with Sales, Marketing, agency partners and a range of internal stakeholders, this role goes beyond delivering campaigns. You'll need to understand our markets, identify the right customer segments and build journeys that move prospects from awareness and engagement through to meaningful sales conversations.

This is a hybrid role, working across our Newbury and Trowbridge offices.

You'll also:

• Develop and deliver integrated demand generation campaigns that drive engagement, qualified leads and business growth across key sectors and customer audiences
• Create compelling, proposition-led content and messaging across digital, events, PR, thought leadership and sales enablement channels
• Partner with Sales, Marketing and wider stakeholders to align campaign activity with commercial priorities
• Monitor campaign performance, budgets and agency activity, using data, insights and emerging marketing technologies to optimise ROI and effectiveness

What you’ll bring.

You're someone who brings energy and insight to everything you do. You're collaborative, organised and great at bringing people together around a shared goal. You'll know how to build campaigns that create demand, not just activity. You'll also be someone who can balance strategic thinking with delivery. You'll set direction, manage priorities, as well as support and lead your team to make sure campaigns are measured, optimised and aligned to business goals.

You'll be a great fit if you:

• Have proven experience in B2B demand generation or lead generation, with the ability to deliver campaigns that generate high-quality leads and commercial results
• Understand how to develop integrated marketing campaigns across content, digital, events, paid media and sales enablement channels
• Are comfortable collaborating with sales teams to define target audiences, optimise lead quality and drive effective follow-up activityCan use data,CRM and marketing technology tools to measure performance, improve ROI and identify opportunities for continuous improvement

What's in it for you?

Our benefits package is designed with flexibility in mind, allowing you to customise it to meet your unique needs. Whether you're focused on your health, financial security, or simply want to enhance your lifestyle, we offer a variety of options to support you.

Our offer to you includes:

• An excellent bonus scheme
• Company car or cash alternative – with fantastic EV incentives
• Flexible hybrid working
• 25 days' holiday, plus bank holidays and the option to buy/sell 5 days
• Full wellbeing package including BUPA, digital GP service, 24/7 employee assistance, plus wellbeing events throughout the year

Being yourself.

At Novuna, we're a Disability Confident employer, dedicated to creating an inclusive workplace where everyone can be themselves and thrive. If you need any adjustments to support you during the recruitment process, please reach out to us directly.