Demand Generation Manager – Northern Europe

Jobtailor; Huntingdon; On-site; GBP 90,000 - 120,000; Full time

Job summary

Jobtailor seeks a senior leader to head demand generation for Northern Europe. You will strategize, localize, and drive campaigns across SEO, paid media, webinars, events, and partnerships to accelerate pipeline and bookings. You will coach regional teams and align marketing with sales to achieve growth objectives.

The role requires strong cross-functional collaboration, performance management, and willingness to travel to support regional initiatives across multiple markets.

Qualifications

• Significant experience in demand generation, marketing leadership, commercial excellence, business development, or a related B2B growth function
• Proven experience leading and developing multi-disciplinary teams
• Strong expertise in digital marketing, campaigns, lead generation, funnel management, and marketing performance measurement
• Experience managing KPIs, forecasting, conversion optimization, and pipeline performance
• Ability to partner effectively across Sales, Marketing, Business Development, Service, and regional leadership teams
• Experience working across multiple countries, markets, and stakeholder groups in an international business environment
• Fluent English communication skills

Responsibilities

• Lead regional demand generation performance across Northern Europe, driving pipeline growth and bookings
• Execute and localize regional demand generation strategies to align with market opportunities and growth objectives
• Drive execution across paid digital campaigns, SEO, website initiatives, webinars, trade shows, content marketing, service partnerships, and outbound programs
• Improve lead quality, funnel velocity, qualification standards, and conversion performance through disciplined performance management and cross-functional collaboration
• Lead weekly funnel reviews, monthly business reviews, and forecasting activities to proactively identify opportunities and risks
• Coach and develop a team of marketing and business development professionals while fostering accountability and continuous improvement
• Support team collaboration, commercial alignment, and business reviews across the Northern Europe region through occasional travel

Skills

Demand Generation

Marketing Leadership

KPI Management

Team Development

Campaign Management

Forecasting

Tools

SEO

Content Marketing

Webinars

Trade Shows

Paid Digital Campaigns

Job description

• Lead regional demand generation performance across Northern Europe, driving measurable contribution to pipeline growth and bookings
• Execute and localize regional demand generation strategies to align with market opportunities, commercial priorities, and growth objectives
• Drive execution across paid digital campaigns, SEO, website initiatives, webinars, trade shows, content marketing, service partnerships, and outbound programs
• Improve lead quality, funnel velocity, qualification standards, and conversion performance through disciplined performance management and cross-functional collaboration
• Lead weekly funnel reviews, monthly business reviews, and forecasting activities to proactively identify opportunities and risks
• Coach and develop a team of marketing and business development professionals while fostering a culture of accountability, collaboration, and continuous improvement
• Support team collaboration, commercial alignment, and business reviews across the Northern Europe region through occasional travel

Requirements

• Significant experience in demand generation, marketing leadership, commercial excellence, business development, or a related B2B growth function
• Proven experience leading and developing multi-disciplinary teams
• Strong expertise in digital marketing, campaigns, lead generation, funnel management, and marketing performance measurement
• Experience managing KPIs, forecasting, conversion optimization, and pipeline performance
• Ability to partner effectively across Sales, Marketing, Business Development, Service, and regional leadership teams
• Experience working across multiple countries, markets, and stakeholder groups in an international business environment
• Fluent English communication skills

Core Competencies

Demonstrates strong capabilities in demand generation and marketing leadership, with a focus on driving pipeline growth and optimizing conversion performance. Proven ability to lead multi-disciplinary teams and collaborate effectively across various functions in an international business environment.

Highest-signal resume keywords

• Demand Generation
• Digital Marketing
• Funnel Management
• KPI Management
• Team Development

Hard Skills

• Lead Generation
• Marketing Performance Measurement
• Conversion Optimization
• Campaign Management
• Forecasting

Soft Skills

• Collaboration
• Coaching
• Accountability
• Communication

Industry Keywords

• B2B Growth
• Commercial Excellence
• International Business
• Stakeholder Management

Tools & Technologies

• SEO
• Content Marketing
• Webinars
• Trade Shows
• Paid Digital Campaigns